Case study

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How did Coca-cola lose 4 billion dollars because of Ronaldo?

How did Coca-cola lose 4 billion dollars because of Ronaldo? Portuguese professional footballer forward Cristiano Ronaldo caused a buzz worldwide......

July 21, 2021

How Purplle established itself in the Indian Market!

Purplle has differentiated itself in the cosmetics and beauty products vertical by providing consumers with a personalised shopping experience that......

July 14, 2021

Nike’s marketing and advertising strategies explained

Nike is a major publicly traded sportswear, footwear and equipment supplier based in the US which was founded in 1962......

June 23, 2021

Best Guerilla Advertisements in India

If you assume that marketing communications are limited to the virtual world in the 21st century then you couldn’t be......

June 1, 2021