“Bachpan ka pyaar” trendy boy felicitated with an MG car worth Rs 23 lakhs? Is this a new marketing strategy?

MG Motor or Morris Garages is a British automotive company known for its sports and mini cars. MG Motor is the largest importer of Chinese made cars in the United Kingdom.

In 2017, MG Motor India inaugurated its manufacturing facility in Gujarat. MG Motor has a glorious history and wanted their spectacular cars to run on the roads of India.

The above image belongs to The Economic Times

Recently, a video of a boy singing has been swirling on the internet and it has gone viral tremendously. His video pops up on the screen every second, he has gone viral because of the memes and trolls page. His name is Sahdev Dirdo and recently many of his videos have gone viral and he’s getting recognition from celebrities like Badshah, Aastha Gill, etc. He became a sensation overnight because of his one video that created a buzz on social media. One can see this boy in a school uniform singing the “Bachpan ka pyaar” song on his teacher’s request.

Along with his other video, one specific video has compelled people to drop their jaws. A video of this 10-year-old boy being felicitated with an MG car worth Rs 23 Lakhs have left people pondering. A gift worth Rs 23 Lakh to a 10-year-old kid who has done nothing but sung a song in his casual way. This is nothing but a marketing strategy of MG motor to promote their cars in the breeze of trends.

Above image belongs to Indiatimes.com

What are your opinions on MG motor’s marketing strategy? Was it a hit or kick?