Proven Strategies to Improve SEO

Proven Strategies to Improve SEO

ABOUT THE CLIENT

Enlogic is a the global technology division of CIS, the world leader in OEM PDU design and manufacturing. Enlogic products include advanced solutions for real world power, environmental and security management problems in data center and IT environments.

Target Audience is Data Center Managers and Engineers, IT / Infrastructure / Network Managers, Electrical Contractors

We started managing their Search Engine Optimization, especially for Organic Search, since Oct 2019.

Website: www.enlogic.com

KEY CHALLENGES

We had to make their website SEO friendly with call-to-action buttons placed strategically for generating enquiries.

  • Fix technical errors in the website.
  • They were struggling to be on the first page and gain organic traffic.
  • Promote the brand in the digital space.
  • Increase number of enquiries generated.
  • Finding relevant and traffic driving keywords for the campaign.
  • Compete with well established competitors in the digital space.

STRATEGIES

  • Website analysis and Keyword research to identify the top 100¬†keywords in relation to industry
  • Fixed On-page SEO changes, meta tags, XML sitemap, Google Webmaster & analytic setup & Image Optimization
  • Manual submission to top search engines, Article promotion, Blogging & Press Release
  • Ads Posting, Business Listing, Web 2.0 profile creation, Products submission & Infographic
  • Videos promotion, Images promotion, Reviews sharing, PDF & PPTs submission & Competitors analysis

ACHIEVEMENTS

  • Increased the competitive keywords rankings tremendously
  • Increased 0 to 3000+ organic traffic per month
  • Ranked 10 keywords on 1st page of SERP
  • Reduced the bounce rate from 70% to 30%
  • Increase in number of unique users and pageviews.
  • Increase in number of quality backlinks
  • Major improvement in Global Alexa Rank.
  • Improvement in the domain’s credibility.

SERP RANKING

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