ABOUT THE CLIENT
RAC has grown from strength to strength over its more than 28 year- long existence, thru’ Mega Matrix (1988-98), Rent-A-Computer (1998-2008), RAC IT Solutions Pvt. Ltd. (from 2008 onwards) & RAC Infra Rental LLP (from 2015 onwards). RAC has carved out its own niche to become a leader in IT equipment rental business.
Target Audience is Micro, Small & Medium Enterprises, Start-Ups.
We started managing their Search Engine Optimization, especially for Organic Search, since May – 2015.
- Need strategy to brand their products domestically as well as internationally.
- We had to make their website SEO friendly with call-to-action buttons placed strategically for generating enquiries.
- Promote the brand on the digital space.
- Increase number of enquiries generated from overseas region.
- Finding relevant and traffic driving keywords for the campaign.
- UI/UX related changes for better user experience.
- Had to optimize the website content.
- Increase sales internationally.
- Website analysis and Keyword research to identify the top 100 keywords in relation to industry
- Fixed On-page SEO changes, meta tags, XML sitemap, Google Webmaster & analytic setup & Image Optimization
- Manual submission to top search engines, Article promotion, Blogging & Press Release
- Ads Posting, Business Listing, Web 2.0 profile creation, Products submission & Infographic
- Videos promotion, Images promotion, Reviews sharing, PDF & PPTs submission & Competitors analysis
- Increased the competitive keywords rankings tremendously
- Increased 0 to 1000+ organic traffic per month
- Ranked 37 keywords on 1st page of SERP
- Bounce rate improvements
- Increase in quality leads generated.
- Increase in number of unique users and pageviews.