+91 (22) 4618 7682
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Cimton is a manufacturer of confectionery products like Sweets, Toffees, Lolly Pop, Jellies, etc. Distributing and supplying Confectionery Products all over India and exporting to Middle East countries and Africa. Processed using Coconut, Rich coconut, Milk, Sugar, and other healthy ingredients, these Toffees suit the taste of people of all age groups.
Cimton has had a glorious past in manufacturing food products like sweets and toffees. Their mission is to provide their customers with some newly flavoured naturally made toffees which have a unique status in the market.
KEY CHALLENGES
The best businesses in any industry focus relentlessly on the ultimate driver of their success: the customer. The confectionery industry has important channel
partners-distributors, wholesalers, retailers-who are of course valued
customers. But the ultimate arbiter of their success is the customer, whom they call a consumer because this is the person who decides whether their chocolates, lollipops, or Sweets are worth the money in his or her product today. & whether it will still be worth the price tomorrow.
Understanding customers & thereby gaining their business depends largely, of course, on listening. Getting in touch with the consumers & getting their unfiltered opinion is the main problem that the company was facing. Hence it was important for them to find a way of doing what was required to overcome this problem.
How did Matrix Bricks come up with a solution-
Matrix Bricks, one of the top agencies in the field of digital marketing has consistently proved that strength lies in delivering solutions that exceed the expectations of the client. With an objective to maintain these standards. After a brief discussion with the client & understanding their vision, our team was able to come up with some reasoning that built a bridge for the client in understanding the strength of social media marketing activities performed at Matrix Bricks Infotech:
Technological developments are having a considerable impact on any organization in a variety of ways. The emergence of online technology has revolutionized marketing operations all over the world.
Social media technology has modified the ways of managing the relationship between brands and customers. Success of the social media lies in the fact that it has provided the medium through which people interact with each other. They have been able to maintain connections with one another. Marketers are using social media sites for fostering brands. They employ social media to understand customer expectations and then develop appropriate strategies to promote their offerings for achieving the marketing goal.
Social media platforms are not just a trend that has to be followed. Rather they have proven their importance in building a relationship of a brand with the customer, grabbing potential customers, customer retention, high-end promoting system, and brand’s potential growth. Companies cannot afford to tend to ignore such a vital platform for the development of their brand.
RESULTS
Social media offers the confectionery industry an unprecedented opportunity to leverage the voice of the customer in developing & delivering products that can attract, engage & return loyal customers.
The likely fact is that consumers are talking about your brand or your business. You can remain silent while the conversation continues or you can present your own point of view.
It provides the R&D or production professional the opportunity to access the voice of the consumer almost immediately, in real-time & with little effort.
Companies that integrate social media into their culture & operation will strengthen the alignment of their business & brand strategies
CONCLUSION
Social Media Marketing is an approach to marketing that enables businesses to take feedback, comments, and suggestions from their customers through blogs, pictures, and ratings and improve their products and services so that customer’s needs could be addressed in a more proactive manner.
