A lot of things go into launching and building an e-commerce store. First, you have to decide what you are going to sell online. After you determine what you are going to sell and how you’re going to source your products, setting up your store is the- next primary task at hand. Once the store is furnished with products or services, can you start attracting visitors to your website? And conversion doesn’t just happen overnight. You need to optimize your conversions. Below are some tips that you can use to increase your conversion rates.
1. Create an attractive website
Let’s start with the most obvious one – the design. If your site isn’t designed in a manner that keeps your visitors on the page and moving forward with their transaction, potential customers will jump off your site with no conversion. Your site needs to be perfect in two parameters – visual and responsiveness. Typically, the design of an eCommerce website should always show clear products image, descriptions of the products, reviews, ratings, and most importantly the price. Typically, the visitor’s attention will be drawn to the main image, the inlaid text, color theme, and call-to-action button almost immediately.
2. Use E-commerce conversion rate optimization tools
The internet has a lot to offer when it comes to an e-commerce store. It has some amazing tools you can use to help analyze and track your current conversion rates. Tools like Google Analytics, Hot jar, GT Metrix, Google Forms, etc. are of good help.
3. Offer free shipping
Online shoppers nowadays have come to expect a certain standard that they have grown accustomed to – free shipping, typically the next one to two days! If your online store does not offer free shipping, customers are going to look elsewhere. In today’s competitive market, free shipping is an absolute must! Also, look for options to deliver quickly!
4. Customers love discount codes
Everyone really loves coupon codes and when you browse any eCommerce businesses, there is always some kind of promo happening. So do not miss out on some sales by saving discounts for the obvious times like holidays! Businesses that provide discount get benefits like boosted customer happiness, shopper loyalty, and new customer acquisition. So, whether it is the holidays, festival, or a new product launch, promos are a must!
5. Create personalization
Today’s people are all about personalization. Customizing products, colors to even payment options, customers want choices! You as a business, need to provide an amazing brand experience by personalizing your interactions for each of the customers across their shopping experience and your platforms.
6. The need for speed
Three seconds. If your e-commerce site takes longer than three seconds to load, 53% of your potential customers will lose interest in your site. Even a delay of a single second can result in a 7% reduction in conversions rate. There are few things more frustrating than waiting for a website to load in today’s age of instant connection. Use Google Page Speed Insight, choosing an upgraded hosting plan, and optimizing your images helps in minimizing page load time.
7. Chat with your customers with chatbots
Potential customers these days expect instant gratification and setting up chatbots and other AI on your site that can help answer questions immediately. This will increase your conversions just by being helpful and attentive! To help responsiveness, be sure to add service hours to the business. If you are not in, the service hours reassure customers with an instant message telling them you will get a response in the next 24 hours!
8. Make navigation simple and easy
If you walked into a local retail store that had its products strewn about haphazardly, you almost certainly would turn right around and walk out. The same goes for your online e-commerce store. If your visitors aren’t able to find what they are looking for quite literally at the click of a button, they’re going to navigate away to a competitor’s site immediately. Using the simple navigation bar at the top of the screen, visitors are easily able to go to the sub-product category page they’re looking for. And from there, they’ll be able to go deeper into specific products offered within each individual product category.
9. Improve your product descriptions
Product descriptions really matter. Your product description is there to provide value and information that helps the customer make a purchase decision. The best sales copy is rich with information. Lots of information sometimes produces a long product description. Don’t fear long descriptions. Truly engaged customers will read it all. At the same time, you need to provide an easy-to-read summary of the product to the shopper. Most importantly, if you’re selling something online, do not copy the descriptions from the manufacturer. This will downgrade your SEO.
10. Showcase product reviews on your products
According to a recent study, 61% of shoppers always read reviews before they purchase. So start showcasing reviews on your store. Depending on the e-commerce platform you’re using, you probably have built-in reviews or you can grab a free plugin or widget that allows product reviews to be shown on your site. If not, go take reviews from your customers and then insert them into your site as quote testimonials.