What is Remarketing?
Remarketing gives a chance to reach out to customers who have previously visited your website with banner ads. When a customer visits your site, they are tagged with a special cookie allowing you to advertise them online. This means you get more chances to convert them into a sale
How does it Work?
For example, visitors who are looking for new clothes may go to Amazon.in to browse the different products available; however, many visitors leave without completing a purchase. Knowing that the visitors are potential customer’s amazon.in can tag them as “site visitors”.
This will then allow Amazon.in to deliver an advertisement to the tagged “site visitors”. You can even segment visitor groups based on the pages they visited to show them highly-relevant ads and increase repeat visits to your site.
1. Stay Engaged with Your Target Audience
96% of people who visited your site leave without converting and 49% of visitors browse a site 2-4 times before they make a purchase. Remarketing helps you to follow your customers from site to site to re-engage them and lead them back to your site.
2. Increase Brand Awareness
43% of companies use remarketing as a tool for online brand awareness and recognition. With remarketing, you are able to establish brand awareness in the early stage of the purchase process and become the authority on your product. Establishing the authority of visitors early should bring your customers back when they are ready to purchase.
3. Increase Conversions on your Website
55% of companies use remarketing to gain customers. Remarketing helps you to regain your visitors by showing them advertisements in other places such as news websites, blogs, articles. Remarketing ads allow you to create custom messages which attract visitors to revisit your website and complete the purchase.
People coming back to your site for a second, third, or fourth time are more likely to buy, because they have already seen your websites, so your products or services are more familiar to them.
4. Attract your Competitors’ Customers
12% of companies use remarketing to target your competitors’ customers.
With remarketing, your ads pop up on the customer’s browser after they have visited your website or search for a particular keyword. That means you can target people who’ve visited websites that are highly related to your product including your competitors as well.
Great marketing strategies help you reach your target audience and boost up your customer base. Remarketing is a good solution to reach your target audience, increase conversion rates, and improve your product sales.