5 Reasons to Use LinkedIn for B2B Marketing

Why LinkedIn is important for a B2B marketer

LinkedIn is 277% more effective at lead generation than Facebook and Twitter.

B2B marketing can be a challenging task. A lot of times businesses are left without buyers because they weren’t a part of the buying process. To successfully complete a sale, it isn’t just enough to be available at the point of sale. Instead, visibility and accessibility through the decision-making and buying process are what motivates a buyer towards a purchase.

LinkedIn is a tremendous platform to connect with potential buyers in B2B marketing. Here, you can establish and build meaningful relationships, understand industry trends and gain invaluable consumer insight. However, it is crucial to note that while LinkedIn is crucial, it works best when it is a part of a well-crafted marketing campaign and not the only strategy. Social media marketing services can help you devise the right strategy on LinkedIn while also boosting visibility on other platforms.

Here we list some of the main reasons why every B2B marketer should be on LinkedIn.

Lead generation

This is not only limited to B2C companies but B2B as well. LinkedIn is the holy grail of platforms when it comes to generating leads. B2B marketers can use a variety of techniques to reach out to and develop prospective buyers. One of the best ways to turn leads into customers is through questions. A lot of people post questions about their concerns.

By responding to them and engaging directly with prospective buyers, companies can cultivate relationships and increase sales. In addition, looking at the most frequently shared posts relating to the industry or buyer comments offer valuable insight into the customers’ needs allowing businesses to tailor their strategies to complement them. A social media agency will be able to help you discover, understand, analyse and convert leads to buyers.

59% of B2B marketers say LinkedIn generates leads for their business, and 38% of B2B marketers say LinkedIn is generating revenue for them.

Enhance online visibility

When it comes to B2B marketing, an online presence is critical for success. Networking doesn’t always have to be in physical locations, especially if your business is global. An online networking presence is essential to connect with and convert contacts. By creating a profile for the company and for the top people representing the company, online visibility is greatly enhanced adding to one’s credibility and business reputation.

However, be sure to keep the pages active. One of the biggest mistakes companies make is creating a LinkedIn page that is erratic in updates. This straight away impacts the businesses credibility. Make sure to post something regularly, even if it is a quick status update.

Become an influencer

People want to buy from those they consider the best or leaders in their field. LinkedIn is the perfect place to position yourself as an industry expert in a professional setting. There are two ways to do this. Firstly, you can update insightful and informative content on your profile. Secondly, you can actively answer questions related to your industry that people have asked.

Both these aspects go a long way in portraying you as an industry expert in the eyes of the buyer. The more they see you engaging with them and the more they come to you for information, the more likely they are to buy from you as well.

Contextual and relevant presence

When it comes to online visibility and marketing, a lot of people look for popular platforms such as Facebook and Instagram. However, being relevantly visible is as important. While typical social media offers a host of interactions from social and personal, LinkedIn is established as a professional networking space. When it comes to B2B marketing, this is extremely important.

A buyer looking for a business solution is less likely to go through Instagram images and more likely to turn to LinkedIn. By boosting your professional presence, you add credibility and relevant visibility to your business. Further, you are more likely to be approached by buyers specifically looking for your product than just aimless traffic.

LinkedIn makes up more than 50% of all social traffic to B2B websites and blogs.

Industry and buyer insight

Selling your product is great but not better than knowing what the buyer is thinking and looking for. Researching industry dynamics ad trends along with buyer behaviour is crucial for every business and LinkedIn is a landmine of this information.

One of the main aims of any digital marketing campaign is understanding buyer behaviour and marketing the product to match that need. LinkedIn offers a hub of information in the form of buyer comments, feedback, peer updates and industry-relevant trends. Partnering with the right social media marketing company can help you transform your business while cultivating and enhancing buyer relationships.

Conclusion

For every B2B marketer, LinkedIn is a critical component in their marketing campaign. From generating leads to boosting engagement and positioning yourself as an industry expert, this platform does it all. If you’re looking to get started, but need help, be sure to connect with a social media agency today.

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