An average small or medium business spends $90,000–$120,000 a year on their PPC ads.
Generating traffic is one of the most important tasks for a business. Getting people to come to your website and learn about your business plays a huge role in boosting the bottom-line. However, simply getting visitors to your website isn’t enough. It is critical to attract prospective customers that are likely to make a purchase for your sales to improve.
Paid traffic is an important tool used by the best social media agencies to attract prospective customers. These customers visit your site after clicking an Ad relevant to their search. This could be a social media ad, display ad or sponsored content among others.
Paid traffic is a great way of attracting leads that are likely to convert to customers. Here, we take a look at how you can use PPC services to help convert traffic.
PPC visitors are 50% more likely to make a purchase than organic visitors.
- Make sure Google thinks you’re credible
When it comes to search engines, Google is the clear winner. And one of the reasons people rely on Google for all their searches it that it is constantly evolving. This search engine is constantly updating its algorithms to ensure it offers relevant information to all its customers. To ensure you get noticed by the right customers, make sure Google thinks your site is credible. Even the best offer written with the right keywords won’t convert targets unless Google brings them there.
- Research your keywords
This is crucial. Knowing what keywords customers are associating with your product is important to get noticed by the right people. Keywords, like the rest of technology, are constantly changing. Be sure to update your ads and content with the right terms regularly. Not only does this increase your chances of more increased sales and better conversions but regularly updated keywords also ensure you stay relevant on Google.
- Ace your ad content
75% of users click on ads to find relevant information.
Your ad copy is your final pitch to the customer. If this is unclear or vague, all your paid effort are wasted and the customers move on to a better-written ad. This small piece of content should clearly tell our audience what you’re offering (in relation to what they need) and how they can purchase it. Do not try and mislead your customers at this stage for a few extra clicks. Chances are you won’t get any return traffic causing Google to lower your ranking. A PPC agency can help craft the perfect ad for your business.
- Know your budget
Generating paid traffic can be a costly affair. Planning a budget in advance is crucial before starting out with a PPC campaign. Factors such as cost-per-click (CPC), the total amount to be spent on the campaign, locations for ads etc. all need to be considered in-depth beforehand. In addition, it is important to identify the metrics that will help you analyse and monitor the effectiveness of the campaign. Partnering with the right agency for PPC and social media services can help you develop a customised holistic plan within your budget.
At $54.91 per click, “insurance” is the most expensive keyword.
- Ensure every link leads to a valid page
The likelihood of PPC visitors making a purchase is 50% greater than it is with organic visitors.
Most businesses create a compelling ad that gets users interested only to land on a page that is irrelevant or not properly optimised. Make sure that your landing page is user-friendly and offers easy accessibility for the user to complete the purchase. Slowing the site down with unnecessary popups r asking for too many details here can cost you the sale. Instead, direct customers to make a purchase and follow-up with any information you’d like to share afterwards.
- Extend your reach
Once you start getting traction from your PPC campaign, extend your reach to other platforms. Locations such as Facebook, Instagram, and LinkedIn etc. are a great way to reach a massive target base of potential customers. Be sure to choose the location based on your service. For instance, business leads would benefit from LinkedIn whereas Instagram may be more fruitful for a beauty product.
PPC is a great tool for attracting and converting prospective customers. Applying this technique in the correct manner can be a great boon for any business. For those of you looking to take this tool one step ahead – it is time to consider automation. By identifying the most successful ads and locations, you can optimise your campaign to maximise your ROI (Return on Investment).