Over 1 billion people use Instagram every month and 200 million Instagram users visit at least one business profile daily.
Maintaining a social media presence is a huge boon for businesses and professionals these days. These interactive platforms are a great way to promote business and be accessible to customers. A large number of followers can portray you as a thought leader and bring on more prospects.
However, getting a huge following can be difficult, especially for new entrants. Discouraged, a lot of companies may want to move towards less recommended methods of purchasing likes and using bots, but this is sure to backfire in the long run. An internet marketing company in India can help optimize your Instagram profile for better results.
Here, we bring you effective tips that can help you organically grow your Instagram following with quality leads.
1. Include relevant keywords
Unless people know your name or username, it isn’t easy to get discovered on Instagram. This makes it important to use keywords strategically. It is recommended to keep your name consistent with the recognized brand name or professional name your use. However, in many cases, the username can be adapted to increase a relevant keyword that can enhance discoverability.
2. Post regularly
This is one of the most important aspects when growing Instagram followers. Businesses or professionals cannot leave their Instagram accounts updated for a long time. With an increasing number of competitors vying for customer attention on social media, regular posting is important. Create a daily or alternate-day publishing schedule to start with. This allows users to always have you in their fresh feed. Use everything from stories, reels, and posts to keep your content fresh and engaging. Partnering with the best digital marketing company in India can help you create an effective schedule with compelling content.
3. Create an informational bio
If you are new to Instagram, your bio will be what tells people about your brand. Make sure to add all relevant information here. A brief description of your services along with important links (to a website) and a strong call-to-action can make a huge difference in nurturing quality leads and increasing prospective followers.
81% of people use Instagram to help research products and services.
4. Engage with people
Instagram isn’t just about posting but interacting through comments. If people respond to your posts, be sure to acknowledge their comments or respond to them. Additionally, it may be valuable to initiate a conversation through relevant comments n related brands and other businesses. Keep in mind that customers need to be engaged with your brand, not just know of your brand, to convert.
5. Focus on captions and hashtags
While your video or image may be hilarious or revolutionary, it will not be discovered without the right combination of compelling captions and hashtags. Ensure your captions are relevant while showcasing the scope of your business. Don’t be repetitive in your content. Also, use all relevant hashtags to maximize visibility and increase followers. Adapting viral hashtags to your content can be a great way to keep your content fresh while showcasing your ability to stay updated on the latest trends.
6. Use multiple Instagram formats
The USP of Instagram is multimedia content. While text posts are alright occasionally, focus on various Instagram resources to best engage audiences and grow followers. Stories are a highly engaging format and one of Instagram’s most popular features. Make sure to stay updated with Instagram features and trends to take advantage of the platform’s algorithms and enhance visibility that could lead to quality followers.
7. Check analytics for what’s working
These days there are several valuable metrics available that can help brands identify exactly the kind of content that works and what doesn’t. To better streamline your strategy and target your customer base, partner with the best digital marketing company. They will be able to help you create and optimize your profile, suggest compelling content, and help analyze the response to various forms of content.
With these tips, brands can organically grow their Instagram followers by being authentic. The important part to remember here is that this is a social platform. For maximum receptiveness, it is important to encourage dialogue rather than simply keep posting in the form of a monologue. For more guidance on growing your Instagram follower base, be sure to consult one of the top online marketing companies in India.