70-80% of people do online research of a company before making the purchase or visiting the business.
Recent times have seen a huge rise in start-ups and new ventures. Traditionally, established companies had a stronger foothold in physical retail space while the internet was the hub for emerging businesses. However, the pandemic shifted everybody online, with businesses, large and small, competing on the same digital platforms.
For start-ups, getting noticed by customers among the plethora of established businesses can be a difficult task. The right online strategy with the help of a top digital marketing agency in India is crucial to succeeding in this crowded online space.
Here, we bring you a myriad of ways in which an online marketing agency can help boost a start-up’s growth.
Develop an ROI-centric marketing strategy
Digital marketing is an umbrella term that covers several aspects. For a start-up, deciding where to put its attention can be difficult. From video marketing to paid ads, SEO, and social media marketing, there are several platforms that can help a business. However, each aspect adds to the overall budget, requiring a careful balance to be maintained. A digital marketing company can prioritize the most rewarding and crucial aspects of the business.
Boost effective reach
Established brands in every industry already have a well-built database regarding the customer’s buying behavior and preferences for targeted advertising. This can make it difficult for start-ups to reach customers and get noticed. Additionally, it is crucial to optimize budget spending and target prospective customers for better conversions.
A digital agency in Mumbai can help save unnecessary expenditure by effectively targeting and reaching prospective customers that would be interested in the start-up’s product line.
Optimize for search engines
SEO is among the most cost-effective ways for brands to get noticed. These days, customers search for everything online. By gaining visibility at the right searches, start-ups can access a huge volume of their prospective customer base. Everything from a good website design to structurally sound landing pages is important for SEO. To ensure that your brand is visible on search engines, be sure to connect with the best SEO Company in India today.
Drive customer engagement
An emerging customer behavior that plays an important role in conversions is engagement. These days it is not just enough for brands to have a good product, the company needs to engage customers as well. Digital marketing helps engage with customers in creative ways all across the sales funnel in a way that makes them feel connected with the brand. Over time, lasting relationships can have a huge impact on conversions and company profits.
Craft compelling content
Content marketing is a highly cost-effective way of driving SEO and marketing campaigns. Customers are constantly searching for information on products and services. Well-written content can tilt them towards a particular brand. These days, star-ups are engaging various forms of content from blogs to social media posts and videos to attract and engage customers. Additionally, content that is shared by customers online helps add to brand credibility and visibility for other customers.
Design a responsive website
87% of customers using a smartphone visit a search engine daily. Almost half of all Google searches are local.
In the digital world, a company’s website is the first impression for a customer. It is crucial for brands to maintain a well-designed, updated and responsive website. This helps establish brand credibility while encouraging customers to spend more time on the website. Additionally, a growing number of customers are using smartphones and other devices to surf the net making a responsive website design crucial.
Digital marketing benefits start-ups in numerous ways. A well-designed strategy can help boost brand visibility, customer engagement, establish brand credibility, and aid conversions, among others. Additionally, digital marketing offers far more reach globally in a cost-effective manner as compared to traditional marketing, making it ideal for start-ups.
Another important advantage of digital marketing is the ability to track key performance metrics. This allows brands to instantly identify what strategy is working and what isn’t, this allowing for quick modifications without incurring huge losses. To know more about the perfect strategy to boost your brand’s growth, be sure to consult a digital marketing company in Mumbai.