How digital marketing is changing in 2020: 5 top trends

There is a constant change in the digital marketing landscape in the current days. If you are out of date with your digital marketing trends, you are limiting your brand in both repetition and reach.

So, as the overall field of digital marketing is changing and so, here are given five top trends that will prove to be very helpful in your digital marketing journey.

  1. Shoppable Posts

Previously, businesses find it very difficult to take their social media followers to visit their online stores. But, in recent days, it has become very easy with the help of shoppable posts.

In this regard, one should also be well aware of social commerce which refers to the buying of products directly either through ads or social media posts.

Therefore, you do not need to leave that particular website or else app. Shoppable social media posts help in the creation of fewer steps for your shoppers.

  1. Direct Messaging

Nowadays, the brands are also focusing to get more personal with the customers by conversing with them in the DMs.

Therefore, the direct messaging is becoming of the top digital marketing trends of 2020 as it proved to be an important means which assist in sales and streamline the customer service.

Brands are involved in building stronger connections with their customers through specific messaging apps like Facebook Messenger, Viber, WhatsApp or through private messages on social media platforms such as Instagram or Twitter.

Therefore, the brands specifically find this to be very effective in taking sales orders, addressing complaints, forging relationships and a lot more.

  1. Micro-Influencers

Influencer marketing, in recent days, has proved to be a very important trend in digital marketing. In this regard, the micro-influencer is considered to be an important term that refers to the narrower niches and also medium-sized influencers.

Also, it is known to be a more affordable option rather than influencer marketing. Not only that, the micro-influencers again have a much better rate of engagement when compared to the popular influencers.

This is just because they have fewer followers and therefore, they can be more dedicated to spending personal time with each other. It is also very much easy to specialize in a specific niche with the micro-influencers.

Sometimes, they are involved in the representation of the niches by themselves only. It is evident from a study that the micro influences possibly had 60% higher engagement and also, it is a much cost-effective option.

  1. Interactive Emails

Email is continued to remain viable as ever. Also, the email marketing’s ROI was 3,200% as of February 2019/ But, many of the experts found it to be stagnating or slowing. So, digital marketers are always coming forward with something new.

Nowadays, plain text emails and newsletters do not work that way. So, one should focus more on the interactive and polished emails which should look similar to the web pages. Also, there should be the presence of clickable buttons and other interactions in it.

These kinds of emails are proved to be very effective in impressing the people and also, it effectively improves conversions.

  1. Analysis Of Sentiment

The social listening or sentiment analysis is considered to be an important practice in which you can analyze the reactions of users and customers to a service or product.

It again involves specific tools and algorithms for the collection of data which helps to scour online responses to your brand and so, that, you can evaluate them. So, it is considered to be an important and new digital marketing trend.

Final Words

So, these are some of the upcoming digital marketing trends in the year 2020. Therefore, this technology in 2020 will surely open new opportunities in the digital marketing industry.

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