Brand awareness can be increased by up to 80% through Google paid ads.
When it comes to wider audience reach, digital marketing is a no-brainer. However, one of the most successful and powerful mediums in the arsenal of digital marketing is PPC or pay-per-click advertising.
For new businesses, getting noticed by the right target audience is essential. Organic search, while important, can take a long time to get the desired results. On the other hand, PPC allows for instant recognition by placing your brand front and center with your target audience. To get started on your PPC journey, connect with a PPC expert in Mumbai.
Here, we look at some of the important ways PPC can help jumpstart a new business.
These days, all information is searched for online. With 90% of the world searches coming from Google, PPC ads allow your brand to be placed right in front of a million audiences every day. This kind of reach is unobtainable anywhere else. By understanding customer behavior and framing your ad in a way that attracts your customer, you can build a quality database in a short period of time.
When it comes to a new business, instant results are important to boost momentum. Here, an organic search may take a long time in garnering results. PPC helps get your brand the instant attention you need to get noticed. With the right strategy, even a few days or weeks are enough to massively jumpstart your business. However, to be effective it is recommended that you consult the leading PPC services company in India, especially if you are a new entrant.
Target customers effectively
Traffic brought through PPC advertising yields 50% more conversions than organic advertising.
PPC allows brands to target customers effectively. These days successful advertising is all about personalization. With PPC, brands can use the right keywords that attract their prospective customers. Here, it is important to create a great ad copy as well as do sufficient keyword research. By highlighting the parts of your product or service that most resonate with your target audience, you will be able to better connect with them and also boost business.
Work within your budget
As a new business, chances are that you don’t have a very large advertising budget. With PPC, brands only have to pay when a customer clicks on their ad. Chances are if you have used the correct keywords, the person clicking your ad is already interested in your product often resulting in a sale or quality lead. Here, even though ads are paid, they often generate results in terms of conversions as well. To ensure that you get the most of your budget and don’t overspend on PPC without meeting your objectives, be sure to reach out to a PPC company in Mumbai.
Increase website traffic and brand recognition
PPC doesn’t just boost awareness about a particular product or service but offers overall benefits to your brand. Firstly, it boosts brand recognition. From an unknown player in the industry, well-placed ads can offer instant recognition over a short period of time. Additionally, it also promotes website traffic. Most people click on an ad that seems relevant to their interests. Along with looking into the product or service, they may also visit the website for additional information. This helps boost website traffic as well as help promote other products and services offered by the brand.
Track and monitor results
Every marketing campaign succeeds only if it can be effectively tracked, monitored, and adjusted. PPC offers brands full control on tweaking their campaign for maximum benefits. Metrics on various aspects such as keyword performance, website visits, bounce rate, etc. are available which help brands identify what is working and what isn’t. This way brands can make the relevant changes timely to avoid losing their advertising budget and instead focussing on the right factors to attract customers.
When it comes to a new business, there are a million things to be done and often a very small budget. Here, PPC is one of the best ways to jumpstart your business by boosting brand recognition, promoting products, and encouraging sales. To help you get started with your PPC campaign in an effective manner with maximum ROI, be sure to consult the top PPC company in India today.