7 Steps to Launch an Effective PPC Automation Strategy
75% of people say paid search ads make it easier to find the information they are searching for on a website or search engine.
Automation is the latest buzz word for marketers especially when it comes to PPC (pay-per-click). From increased traffic to improved conversions this automation strategy works continuously to get brands noticed and help them scale.
PPC automation maximises the use of technology and machine-learning to enhance your SEM efforts. PPC services can help prospective audiences find your brand quicker and optimize your Ad copy to stay relevant on search engines.
In case you aren’t already taking advantage of PPC automation, here’s how you can get started.
- Know your fit
Search ads can increase brand awareness by 80%.
There are numerous platforms you can explore as a brand for automated solutions. Google Ads is one of the most popular tools considering Google is responsible for about 90% of all search engine queries. This platform offers a multitude of automated solutions with highly beneficial features. Other platforms available include Facebook and Instagram Ads, Microsoft Ads etc. Identifying the most relevant platform compatible with your brand ideology and target audience is a critical first step.
- State your goals clearly
Just like every other marketing campaign, PPC Automation works best when there are clear goals defined. What is the core purpose of your marketing strategy – generating leads or driving sales? Action-oriented goals to drive sales fare better on search engines such as Google whereas social media is a great platform for boosting brand awareness. A PPC agency can help you identify the best platforms based on your specific goals for maximum traction.
- Ensure optimized landing pages
PPC visitors are 50% more likely to purchase something than organic visitors.
A great PPC strategy can get audiences to your site but if your landing page isn’t optimised they are unlikely to convert. Further, landing on a generic page or one that does not match the initial search intent could cause audiences to skip you next time. Decreased clicks could overtime lower your ranking compromising your entire PPC strategy.
- Create a great Ad Copy
33% of people click on a paid search ad because it directly answers their search query.
These are the mini sales pitches that can get audiences to convert from browsing to making a purchase or signing up for your service. This is the point where you get to tell your audiences how your product aligns with their needs. Luckily. Google Ads allows you to try out multiple variations to pick the option which works best for you.
- Use PPC with SEO for an effective strategy
Google Ads results receive 65% of the clicks that started with buying keywords, while organic results only receive 35%.
PPC works wonders to get clients in through the door. Supplementing this with the right SEO strategies can boost your rankings, drive traffic and enhance credibility in the minds of the audience. As you identify the trending keywords and audience intent through PPC, create relevant content around it to further boost conversion. A PPC company will be able to offer you a holistic solution for your brand’s marketing needs.
- Review and optimise your PPC strategy
Automation is a great tool but it is only effective as long as it is updated with relevant information. Monitor your strategy routinely to ensure the campaign is still relevant. The data collected needs to be analysed to identify where changes need to be made (if any) and which tools are adding maximum value.
- Stay relevant with the latest updates
Nothing stays constant in this dynamic world – and neither should your campaign. Be proactive and stay updated on all the latest rules and guidelines on Google and other platforms. Keeping your data relevant will ensure you stay visible while also boosting credibility.
On average, 41% of clicks go to the top 3 paid ads on the search results page.
Automation is a wonderful tool in your marketing arsenal. It offers maximum value with minimum input allowing for managers to focus on other areas of their business. However, like every strategy, this tool is only as great as the person responsible for running it. To know more about how automation can boost your business, be sure to connect with leading PPC companies.