Many search engines uses different methods to determine page ranks. The secret is not yet known, but you can always follow some tips to improve the rank. No matter what you implement, just be sure that layout is simple and things don’t get complicated when a person is searching for a site of his choice.
Publish significant content
Quality content can actually drive the search engine rankings. It not only helps in increasing web traffic but also the site’s authority. You should always avoid using verbose language and ensure that the content is easier to read and comprehend. As far as the keywords are concerned, identify the right phrases by thinking how web browsers would search the page. Include the keyword in the first paragraph and stuff them elsewhere in a natural way. You can use Google Trend to check if web browsers use the keyword frequently.
Update content regularly
Popularly used search engines usually love fresh content. Updating the site on a regular basis would help in boosting online presence and the relevancy. For instance, if you’re managing an E-Commerce website, then you can change the images and content after every festive season. You should make up your mind after understanding the preferences of visitors navigating your website. This would help to optimize web pages and also deliver a superior user experience. If you are seeking to promote services on social media platforms, feel free to contact a digital marketing agency in Mumbai.
Make images search friendly
Make sure that the images have attributes. This helps gives you an opportunity to place keywords where Google can actually trace. As mentioned earlier, be natural while you are inserting keywords. Never place them at positions where it’s not required. If you’re using HTML 5 to develop web pages, then you would come across attributes namely, ALT, SRC, HEIGHT, WIDTH, USEMAP and ISMAP. But, for the earlier versions of HTML, you need to take care of ALIGN, BORDER, HSPACE and VSPACE.
Make website mobile friendly
With the use of smartphones, many individuals prefer searching content on the go. So, there’s no other option other than making the site mobile friendly. This would enhance user experience, aid you stay ahead among market players and improve Google ranking. For a consistent design and appearance, you can always select a mobile template or theme. Besides, you can always go for a responsive web design. This means that the pages use the same code and URL regardless of the device.
When the website is undergoing development, ensure that metadata is included below the <head> tag. Title metadata should always be considered to display page titles at the top of the browser window. Likewise, you should also include keyword metadata and description metadata. These refer to search phrases and the description that gets displayed within the search engine results. See to it that you include 6 to 8 phrases comprising of 1 to 4 words.
Pay attention to links
Web crawlers always consider links as one of the Google ranking factors. These links may either direct the user to the main website or take them to a different domain. Incorporate links within web pages to emphasize keywords. Avoid linking words which direct you to different pages or advertisements within the site. Instead, improve the page rank by exchanging links with relevant sites. Finally, just as you won’t be stuffing keywords, never stuff links. Use them only when you think it is necessary.