In the fast-paced world, when businesses are vying for web traffic, videos serve to be powerful with a marketing strategy. With a hectic schedule, people prefer watching videos rather than sparing some time for going through written content. Yet, as per a report published recently, 60% of B2B marketers use videos as one of the content marketing tact’s. So, if you want to be in the game, then check out the benefits of video marketing.
Videos enhance conversion rates
It’s actually worth investing in videos. A short duration recording posted on the landing page can actually increase conversions as much as 80%. A compelling presenter depicted through a video can actually influence customers and thereby pursue visitors to avail services. Apart from marketing services, an entrepreneur can present testimonials and tutorials. But, this actually depends on your perceptions and how you make it for a better marketing strategy.
Videos add on to email marketing campaigns
Everyone is overwhelmed when they receive emails. But, marketers have to strive for luring the customer to open the email. Incorporating a video along with a message or newsletter can increase the click-through rate tremendously. After all, it’s never boring to watch a video rather than going through the text. In fact, it’s effective when you’re demonstrating on how the product should be used. You would be able to deliver a much better impact than a written format.
Helps to boost search engine ranking
Popularly used search engines always love content that engages visitors. It not only aids in enhancing visibility among search engine results but also increases the number of page views. Not just that, if the marketing team posts digital content on a video-sharing website, then a business owner can always grab the opportunity to be on top of the search results. What’s more – if you post a video on social media then there’s every chance to soar high.
Videos increases credibility and trust
To build an online presence, marketing through videos is the best and perfect option. Besides connecting with visitors, an entrepreneur paves the way for earning trust. According to 90% of visitors, product videos actually help in taking decisions in a better way. You are sure to strengthen relationship with a prospective customer as your team post videos relentlessly. Ultimately, once the company is considered as a trustworthy service provider, leads would be generated. The organization would be assured to achieve more from the online presence.
Videos enhance brand image
It’s quite evident that this is the time when companies are active with online marketing. No matter what you are trying to convey, 90% of visitors are always delighted in sharing videos with others. While this stirs up fun within social circles, individuals can effectively present a snapshot of what the business deals in. Furthermore, marketers can always add a personal touch and a good sense of humor. This might sound weird, but actually works for taking the brand image to a whole new level. People would always be encourages to share such type of digital content every time they view videos online.
Video marketing is becoming very much popular as it gives an opportunity to think with a different approach. It’s not just for reputed brands, but every firm apart from an ORM company in Mumbai prefers such a sort of marketing.