68% of all trackable website traffic comes from a combination of organic and paid search tactics.
SEM or Search Engine Marketing is a broad umbrella term and refers to paid strategies used by brands to boost brand visibility and conversions. The scope of SEM in digital marketing is pretty wide and includes components from both SEO (search engine optimization) and PPC (pay-per-click). The focus is largely to boost brand awareness, the website traffic and ultimately lead to conversions. SEM leverages popular search engines such as Google and Bing to inform prospects about a particular brand or product through paid advertisements.
In this highly competitive digital world, it has become increasingly important for bands to get noticed and stay ahead of the competition to survive. From billboards and print ads, the entire onus for success has shifted to the internet. To ensure that your brand is visible to your audience online, be sure to consult an SEM agency in Mumbai.
Benefits of SEM in digital marketing
Reach primed customers
When it comes to SEM, brands can leverage a customer or prospect’s internal motivation to leverage a sale. In most cases, a search is carried out when someone is either looking for information or to purchase a product. By connecting with the audience at this stage, brands can greatly increase their chances of a conversion. This is one of the biggest advantages of SEM in digital marketing that can help brands promote their products or services to the right audience at the right time.
Boost brand awareness
In a world where every brand is online and multiple companies are offering similar products, it can be difficult for audiences to register a specific brand. SEM helps boost brand awareness by placing the advertisements at the right places prospects visit. In addition, the URL, ad and extension links have the name of the brand which can help enhance familiarity and brand recall.
Increase website traffic
By placing ads for relevant searches at the top of the search result, they can also boost website traffic. Every click leads the audience back to the website. This also helps improve relevant visits that may lead to conversions. An important point to get right here is to optimise the landing page.
Once a prospect clicks on the ad link, their navigation should be smooth and should direct them to the key points on the website – either information or the cart, whatever is the objective, if the landing page isn’t optimised, even the best placed ads could cost you a sale. To know more about how you can create the perfect purchase experience for your customer, consult an SEM company in Mumbai today.
Get matched for all keyword searches
With SEM, brands can identify and include the most relevant keywords searched by their audiences in their ads. This enables their ads to be displayed every time a prospect conducts a search. Additionally, by analysing competitor ads, brands can further fine-tune their keywords and target audiences better. Marketing ads help brands promote their products by making the ad visible for all relevant searches across every location that the brand is targeting at the same time. Such a broad and instantaneous reach is not offered by any other medium today making SEM a crucial aspect for every brand today.
Control your ad budget
One of the greatest advantages of SEM is that it allows brands to work within their desired budget. The ads themselves don’t have to be paid for, instead a payment is made only for every ad clicked. This allows brands to reach a huge and relevant audience within their budget. The key here is to identify the right keywords to ensure clicks are made by relevant customers. To help identify and create the perfect ad for your business, schedule a consultation with leading SEM services in Mumbai.
Test and monitor performance
SEM offers you actionable metrics to analyse what aspects of your ad are working and which need to be modified. Details such as number of clicks, click-through-rate, cost per click, website visits, high performing keywords etc. allow you to constantly improve and align your ads in line with your company’s objectives and goals.
The scope of SEM in digital marketing is huge. This strategy helps target the right audience and connect them with your brand at the right time. It combines the qualities of search engine optimisation and paid advertising to get you maximum results. To ensure you get the most out of your SEM campaign at the least expense, be sure to partner with an expert SEM agency in Mumbai.