There are generally various SEO and also lead generation trends in 2019 and beyond which are usually discussed well in this section. Also, these particular trends always help the marketing leaders to prepare for the year 2019.
The previous year i.e. 2018 have particularly shown a rapid pace of the advancement in the marketing strategies and also tools which would not slow down anytime soon.
Especially, in the world of search, the marketers usually need to know what to expect in order to keep pace. So, it is essential to stay up to date on the gradual changes in audience engagement and also the latest marketing trends. But, it is also possible for the search engines to change their algorithms overnight.
The companies which generally fail to stay on the top of the changes find themselves banished on the second pages of the results. So, in order to stay competitive and also effectively use content marketing for the purpose of improving your search rankings, it is very important to consider the most important SEO trends in the year 2019.
- Currently, Voice Search Is On The Rise
The users are preferably allowed to engage with the content in several new ways with the increased voice capabilities from devices such as Amazon Echo and also Google Homes. Nowadays, smart homes are also getting much smarter and so, here are any of the smartphone users who usually rely on their phones in order to read search results out loud.
But, it is important to make sure that your content is preferably optimized for the various ways searched by the audience and also experts’ answers are considered to be the most important for the purpose of getting your message seen. So, in order to optimize the content for voice search, it is essential to think on the way in which the content sounds out loud.
- Snippets Are Considered To Be More Impactful Than Ever
There is the presence of featured snippets which are mainly the standout bits of the text and so, this appears at the top of the certain search result that helps to answer to your question in a quick manner. Whenever a voice search is performed by you, many of the times, the result which is heard by you usually comes from the featured snippet.
Nowadays, Google is getting more and more advanced and this is the main reason, snippets are going to become more popular. Snippets can preferably contribute to eating up your overall search traffic. Over the next years, the most important things would be optimizing your content in order to appear in those particular snippets.
On the basis of the search query, different snippets are usually displayed by Google. This is the main reason, why, most of the marketers needs to consider on the look of content whenever the users search for different topics.