Step-By-Step Guide To Email Marketing

Step-By-Step Guide To Email Marketing


For every $1 you spend on email marketing, you can expect an average return of $42.

Digital marketing includes a gamut of strategies for brands to communicate and engage with their audience. Email marketing is a crucial medium through which brands can communicate effectively with prospects and customers.
While there are a lot of digital platforms, such as social media, email marketing services in Mumbai are still a popular choice due to the returns they offer. They allow for personalized communication with the audience thus building better relationships. Additionally, a well-designed campaign will encourage the customers to take action leading to better conversions.

Here, we take you through the steps needed to create your email marketing strategy.

Identify your audience
Based on the nature of your product, industry, or social media interactions – you can build a quality database of your target audience. Make sure to create your campaign specifically targeting these groups. The whole concept of email marketing is being able to personalize the interaction, avoid general communication that does not resonate with the audience. You can also use past interactions and other digital platforms to generate quality leads for your email marketing campaign.

Be clear on your goals
This is the number one rule for any marketing campaign and it applies to email marketing as well. Your campaign will be designed based on your goal so make sure that you can clearly state your goal in one line. Typical goals may include onboarding new subscribers, driving your conversion rates, or improving email engagement. Set a measurable target that you want to achieve for the goals for e.g. boost internet conversions by 15% next quarter. Setting a clear goal and timeline will help you target your customers better and build an effective email marketing campaign.
The average open rate for a welcome email is 82%.

Design your email outline
This is an important consideration when it comes to email marketing. The layout and design of your email must be easy-to-read for your audience. For those new to email marketing, there are several pre-designed templates to choose from as well. Make sure not to overcrowd your email and leave sufficient whitespace in between to allow for easy navigation. Connect with a professional email marketing company in Mumbai to design an impactful and friendly email template.

Write an innovative email copy
Emails with personalized subject lines generate 50% higher open rates.
The best email marketing campaign will not succeed without a great email copy. The content, style and tone of your email copy need to be impactful and clear for the audience to carry out the desired action. Make sure to write a clear subject line. In most cases, an email with a generic subject line will be deleted even without clicking to open and read. Once you’ve got your subject line covered, create an effective body. Write about only what is needed and avoid long paragraphs. Make sure to include a clear CTA which can be in a different font for maximum impact.

Avoid spam triggers
There are several terms that can raise a red flag and send your email directly to someone’s spam folder. Make sure to avoid using words to trick your audience into clicking your email. Additionally, include an unsubscribe option. While this may not seem like a good idea- chances are some of your audience may hit that button. It’s ok. Not including it could cause people to mark it as spam which can have a negative impact on your brand name and overall perception.

When it comes to email marketing, there is a lot more to be done than just sending an email. A lot of the work begins after the emails have been sent out. Everything needs to be tracked and analyzed to understand what worked and what didn’t. In some cases, the time of the email sent may be a crucial component to the success or failure of a campaign. While in some, it may be something as simple as the subject line. Everything makes an impact and hence needs to be tested and monitored correctly. To know more about how to create a successful email marketing campaign and use the metrics to enhance effectiveness, connect with the leading email marketing services in India.

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