70% of “shopping enthusiasts” turn to Instagram for product discovery. (Instagram)
In a world where bite-sized content is done in creative ways is the best way to engage audiences, it is no surprise that Instagram Reels have become a dominant marketing medium. The best social media marketing services in Mumbai will recommend brands and professionals to engage audiences using Reels for a cost-effective solution.
While Instagram Stories had already gained popularity, Reels have taken the world of marketing by storm. They allow for immense creative effects while reaching audiences beyond those that are on someone’s following list.
Here, we bring you the ultimate tips to create a strong Instagram Reel strategy.
Be real on Reels
Gone are the days when everything about a business promotion needs to be stoic and serious. Instagram Reels are a great way to humanize the brand and connect with the audience at an authentic level. These short clips are perfect to capture some of the lighter moments of the brand.
Give audiences a look at your comic or your passionate side. Get real and engage with people beyond the brand to build better relationships. Stay away from anything divisive, though, such as political opinions on a business account.
Share expert tips and content
There is no better way to establish yourself as a thought leader than share educational content on Instagram Reels. As these are short 15-30 second videos, these are perfect to share quick three to five tips on your area of expertise.
For example, videos such as 5 yoga asanas for boosting immunity or top technology hacks for Android users, allow you to share content related to your brand as well as attract target customers. Make sure to use the right caption and hashtags to boost your reach among your prospective audiences.
Use effects to make it attractive
One of the biggest benefits of Reels is the plethora of effects available. From catchy tunes to disappearing text, these videos allow you to get creative in your own unique way. Don’t have much confidence in your speech? Don’t worry. Simply put on good music in the background and let the text peak for you while you stay featured in the background.
These effects work wonders in keeping audiences hooked to your video boosting engagement. Take a look at some of your competitor videos or those that are trending to identify what format is currently being picked up by the algorithm for better reach. For more hele, connect with a leading social media agency in Mumbai.
Share a product demo
87% of people say that an influencer has driven them to make a purchase.
Reels is a great marketing solution so use it to your brand’s best advantage. Showcase your company’s products to maximize customer reach and even aid conversions. Upload a demo that quickly shows the advantages of your product or the best way to use it.
Now, customers can also purchase products directly from the Reels allowing brands to capitalize on the purchase momentum.
Pro tip: partner with an influencer for these videos. They can help promote your brand and even boost sales.
Upload HD-quality videos only
Now that you have organized your content, decided the text, and found the perfect music to serve as the backdrop, don’t lose out on customers due to poor video quality. This is a huge mistake that costs brands views as well as impacts their reach.
If you want Instagram to rank your Reel and customers to actually sit through it, don’t upload low-quality or glitch videos. Even if they are 15 seconds of insightful information, customers will move on after a couple of seconds itself.
Monitor and track Instagram Reel metrics
Just like every digital marketing strategy needs to be constantly tracked and monitored for optimum results, so do Reels. Instagram offers brands actionable information through their Insights section. Here, brands can check important details such as likes, comments, shares, reach to gauge what content performs better and what is not popular.
A lot of times brands lack the time to focus on their social media strategy thus losing out on potential opportunities. If you find yourself struggling to meet Instagram’s algorithm, don’t let it harm your business. Instead, partner with the best social media agency in India to maximize the potential of this platform for your business.