While talking about the monthly active users of Facebook, then it is about two billion per month. So, there are certainly millions of the advertisers which you are competing against. Also, there are generally some of the most effective methods in which you can set up Facebook messenger ads. Here are given some of the best ways in which you can do that.
What Are Known To Be The Facebook Messenger Ads?
Facebook Messenger Ads is generally a kind of new ad feature which allows the users to view your ads. Along with that, only with a button click, one can easily initiate a text conversion. There are many of the different types of messenger ads which are offered by Facebook recently:
- Home section ads
- Sponsored messages
- Destination ads
Mostly, these all are designed for the advertisers for starting conversations with the users. It also helps to drive sales and interactions. The destination Ads are mainly shown in the newsfeed of your Facebook which is much similar to a typical ad. But, in this case, there is a huge difference in the objective. The users generally see “Send Message” instead of “Shop Now”.
Also, this Messenger-style ad will mostly connect with the customers whereas a normal ad would directly send the visitors to a specific landing page. On the other hand, the second type of ad is known as a sponsored message. Along with that, these particular ads mostly allow you to deliver messages directly to the inbox of a user.
So, these kinds of ads are known to be a great tool that drives strategic engagement along with actions that are mainly related to your business. This helps to keep a specific user on the platform and thereby, it helps to reduce any bouncing risk.
On the other hand, the home section ads show up directly in the home dashboard of your particular messaging application. These ads help in the generation of organic conversions with your customers.
Thus, you can certainly involve personalizing your customer service. Along with that, it also helps to tailor the experience for every user once you have made initial contact.
Here are some important things which you should essentially know about these Messenger Ads.
- Reaching Most Of The People Much Faster On Their Chosen Medium
Nowadays, customer support is mainly shifting toward messaging. So, you risk losing out on conversions in case you are not using a sort of live chat service in some form, shape or way.
- Specific Ads Like LinkedIn’s Sponsored InMailCan Be Personalized
With the help of this, you can easily send some of the personalized messages to the users who are not connected with and also land them directly in the inbox of the particular user.
- Better Local Targeting Options Are Mainly Offered By Messenger Ads
Facebook Messenger Ads are mainly used for building localized brand awareness.
So, these are generally the most effective method in which you can set facebook messenger ads.