Winning SEO Strategies to Succeed in E-commerce Content Marketing
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
An e-commerce store can offer your business a huge boost. However, first you need to be able to direct online customers to your store. Making sure your brand is easily visible on Google isn’t always easy, especially as Google algorithms are constantly evolving.
Staying on top of your game and regularly diverting traffic to your website is crucial. As is converting this traffic to sales. All of this requires a huge amount of hard work and diligence and most of all, a brilliant SEO plan.
Content marketing services is one such critical component in your SEO arsenal. Content marketing refers to the creation of various forms of content designed with an aim to bring your target audience to your site. These can be written forms such as blogs and social media posts or even visual such as videos and infographics.
What makes this a highly coveted tactic is that it allows you to connect and engage with customers at a fraction of the cost while having a longer reach. In case you’re wondering how to incorporate content marketing in your campaign, here are some tips to get you started.
Conversion rates are nearly 6x higher for content marketing adopters than non-adopters.
Create a blog page
Blogs are a great knowledge-sharing format that can also boost brand awareness and educate customers about your industry and products. Regularly updating relevant blogs can drive traffic, educate customers and also boost your Google ranking. If you find this difficult to incorporate in your busy schedule, you can also tie up with a content marketing agency.
In case you have a niche or technical offering, share resource links or documents for customers to read in-depth information. This helps boost brand credibility and drive more traffic to your site. The next time your target audience wants to know something, chances are they’ll visit your site and may even stay long enough to make a purchase.
Make a tutorial
Knowing how to use a product is more likely to encourage sales. A quick video demonstrating the use of your product or service can be a great sales pitch. People are largely visual-oriented. Having a short video showcasing your offerings or usage of a product can work wonders to boost engagement and sales.
Know your keywords
This is at the core of your entire SEO and content marketing strategy. Unless you know what your customers are searching for you will never be able to offer it to them. Knowing what keywords are used by your target audience and hen incorporating them in your content marketing is important. Further, keywords, like Google’s algorithms, are always evolving so be sure to keep updating them regularly.
Share with infographics
Infographics are a great way to share information in a short span of time. They are easy to understand and quick to read making them a hot favourite with people. Brands can also use infographics to repurpose some of their original content thus enhancing reach.
Almost 60% of marketers reuse content two to five times. They generate “snackable” content based on assets.
Create a FAQ section
This is one of the simplest ways to share information and let your customer know you are aware of their needs and concerns. A lot of customers hesitate to buy a product because of a concern which they may not reach out to the customer care team about. Having an FAQ section that addresses common concerns at the time of purchase itself can go a long way in clearing doubts, boosting brand credibility and encouraging customers to make a purchase.
Do not plagiarise content
There are a lot of strategies used to boost your Google ranking, but one sure way of reducing your ranking is uploading plagiarised content. Google does not care for copied content and neither does your audience. Be sure to post original and easy-to-read content that your audience is looking for. In case you need help creating original content, be sure to reach out to a professional agency.
58% of marketers said “original written content” is the most important type of content, outdoing visuals and videos.
Content marketing is a valuable tool for every SEO campaign. However, for someone who is venturing into this for the first time, it can be tricky and overwhelming. If you’re not sure how to get started with content marketing for your e-commerce store, connect with a leading SEO company today.