What makes a good landing page?

The average conversion rate for landing pages is 9.7%.

When it comes to successful digital marketing campaigns, factors such as keywords, ad copy and web designs often get all the attention. However, one crucial component of any successful campaign is the landing page.

Without an optimised PPC landing page, no matter how inviting your offer or content is, visitors are unlikely to convert into purchasing customers. An optimised landing page allows visitors to seamlessly make a purchase while they are in the momentum of the ad they just reviewed.

Here, we bring you tried and tested tips that make a great landing page.

Outline the value offering clearly

Once a user has clicked on your PPC ad, it is likely that they are looking to make a purchase. Your landing page needs to reaffirm this thought by outlining the offer clearly. Place the offer in the main headline of the page and the additional information in various sub-headings and short content below. Avoid adding too much content here that can be distracting. Instead, add a link at the bottom of the page for customers who would like more information. Keeping the value clear and upfront on the landing page is more likely to lead to a conversion.

Avoid distractions

One of the worst things you can do is fill your landing page with pop-ups, clutter and other distractions. Not only do these sometimes slow down the page but also disrupt the buying process. Keep your landing page clean and clear. If you feel you need more than a bit of text to showcase your offer, opt for multimedia. Make an engaging video or an infographic. Place this on the top of your page and additional information below.

Have a clear CTA (Call to Action)

This is the most critical element for converting users and yet a lot of landing pages get it wrong. A CTA cannot merge with the background or seem like an after-thought. It needs to be placed in the front and highlighted in a distinctly clear manner. This is the actual element that leads to a purchase. Make it eye-catching and inviting. For tips on how to make it more attractive and convincing for the visitor, opt for the best PPC services in Mumbai.

90% of visitors who read your headline will also read your call-to-action (CTA).

Optimise your page for mobile visitors

Keep in mind, users will be using all sorts of devices to come to your landing page – laptops, desktops, tablets and mobiles. For improved conversion, your landing page has to be mobile-friendly. This is one of the major make or break moments for websites at the time of conversion. The landing page has to be smooth, quick-loading and clear on mobiles. For great design and optimised solutions, connect with a PPC company in Mumbai today.

86% of the top landing pages are mobile-optimized.

Share your contact details

Nothing is more unnerving for a customer looking to make an online purchase than doubting the authenticity of a company. Always place your contact details on the landing page. Let visitors know how they can get in touch with you in case they have any concerns. You can add a helpline number to the relevant department or offer a live chat option (make sure it is responsive or avoid it). Most importantly, either at the footer or on the side, always have your physical address and all contact details available for the user to feel secure.

Don’t ask for too many form details

At the landing page, avoid asking for a very detailed form. Data is important but asking for too much too soon can cost you a conversion and a prospective customer. At this time, opt for as less data as is possible. Just an email address may be sufficient. Adding too many fields such as contact number, address, date of birth etc. seem intrusive and may cause the visitor to leave.

Reducing landing page form fields to just four, boosts conversions by 120%.

Conclusion

A great landing page is the main converting factor for a visitor. Make sure this is bug-free, clear and easy to navigate. Finally, don’t forget to opt for regular testing of your landing page. Keep a track of what is working and what needs improving to make sure your visitors keep coming.

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