Why, When, and How to Invest in Facebook advertising?

Facebook Advertising: All you need to know

74% of high-income earners are Facebook users surpassing LinkedIn, which reaches just 49% of users making more than $75,000.

Social media marketing services in India are on the rise and with good cause. Brands are forever looking for new platforms and avenues to connect with users, and social media offers huge reach and high engagement. While there are multiple platforms, Facebook advertising has garnered quite a buzz from small and big businesses alike. With millions of users logging on to Facebook daily, brands can target a huge database of prospective customers at one go.

Here, we bring you all you need to know to join Facebook’s advertising bandwagon, if you haven’t already.

Facebook advertising

Simply put, this means running your ads on the Facebook platform. Brands can put up their offers and share their ad copy on Facebook to attract more users. For maximum advantage, be sure to add a clear call to action on the ad. This will help visitors know exactly what you are offering and also encourage them to take the relevant action right away. You can connect with a leading SEO agency for more information on Facebook marketing services.

Why Facebook advertising?

There are lots of benefits for brands using the Facebook advertising platform. These include:

Greater visibility

Facebook is a popular social platform with nearly 2.45 billion monthly active users. With high levels of daily traffic, this platform is a great way to get your brand noticed by a huge number of customers. Regular updates and posts boost mind recall for customers making them more likely to purchase from your rather than an unknown competitor.

Targeted advertising

This is probably the best feature of Facebook advertising. Increasing reach is good, increasing reach towards prospective customers is even better. Facebook helps target certain audience based on age, location, interests and other demographic factors, making you highly visible to people who are likely to make a purchase.

Economic and fast

This is particularly beneficial for small brands that do not have massive advertising budgets to reach customers. The average cost per click for a Facebook Ad is $1.72. Brands can target thousands of people quickly at a far reduced cost than several other platforms.

Media solutions

When it comes to advertising, content is king. Facebook allows you to adapt this content to various formats to engage audiences. Be it a video, infographic, meme, or an ad copy, brands can use multiple formats to get their message across to customers.

Measurable results

Every ad campaign is only as good as the results it brings. With Facebook advertising, brands can access multiple metrics to analyse and measure results. Know which ads had maximum reach, which got the most conversions and which don’t work as well. This can help you tailor your content to always stay relevant with the right audience.

When to advertise on Facebook

Knowing when to advertise also plays a key role in boosting sales. In some cases, industry cycles can be a big determiner. For example, brands which sell seasonal products such as air conditioners or heaters will benefit by advertising only during the months their products are in demand. In addition, certain businesses generate sales in the morning while others are more in demand in the evening. Knowing your own business and industry demand is important in getting the most from your advertisements.

In addition, Facebook advertising may also be beneficial before a new product launch or during a sale and promotional campaign. To make sure your ad reaches the maximum audience at the right time, connect with a Facebook advertising agency in India.

How to advertise on Facebook

Facebook advertising is simple and can be done by logging in to the Facebook Ads Manager. Here, choose your objective, define your target audience and finalise your budget. Now enter your ad copy or media and run your advertisement.

To know how well your ads are working, Facebook offers you several metrics. These include cost per click (CPC), click-through rates (CTR), conversion ranking and cost per action.

Conclusion

The importance of social media marketing in today’s digital world cannot be denied. With Facebook still being the most popular platform for users, forming a business presence here would be highly beneficial and an investment likely to generate massive short and long-term results. To know how to utilise Facebook marketing services to best suit your brand, connect with a social media agency today.

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