To put it very simply, Instagram ads are essentially posts that businesses can pay to serve Instagram users.
How is it done? The platform uses its parent organization— Facebook's— advertising system, which we have already covered, and has an unparalleled and powerful targeting ability. The same metrics you use to specify your target audience's location on Facebook, like demographics, interests, behaviors, and more are used here.
You can even target people who have bought from you or interacted with you and others like them.
Like Facebook, Instagram has a huge number of daily active users (1 billion active monthly) with over 50% scrolling their feeds every day. This makes it important for your brand to have an Instagram presence, and use the audience reach to your advantage.
As a leading social media strategist, serving in countries like India, the USA, the UK, UAE, KSA, and Canada, Matrix Bricks can help you with your Instagram Advertising, with its experience as a leading digital marketer.