Going by the trends witnessed today, with an unprecedented information explosion and too much emphasis on SEO, there is every possibility for any businessperson to fall a prey to committing some mistakes in terms of framing an SEO campaign to promote their business.
Let us browse through some of the major SEO mistakes you should avoid. They are:
i. Too much focus on SEO
In an attempt to achieve your SEO goals, you can land up ignoring your customers. For example, you might frame the content using all kinds of hi-fi jargons for the sake of getting high ranks in terms of SEO.
ii. Content duplication
This is a common mistake that can be nothing but disastrous for your search engine optimization campaigns. This will not only confuse your readers but also the search engines that will be turned away from your site instead of indexing it.
iii. Improper use of keywords
In case you fail to implement the proper balance of keywords in your content, then you might land up being penalized by search engines due to keyword stuffing or the inappropriate way of getting traffic to your site through keywords.
iv. Ignoring of titles
If you do not pay enough attention to optimizing the titles of your web pages, then you could lose valuable opportunities related to optimizing your website in terms of SERP.
v. Inadequate research
Neither haste nor improper research is going to help you in your optimizing ventures. In other words, if you choose keywords that are not suitable for your business, you would fail to attract useful traffic that is going to make a positive impact on your sales or profits. Posting content just for the sake of posting and not focusing on their relevance is sure to harm your SEO campaign.
vi. Ineffective link building
In a quest to achieve higher visibility and prominence for your website, you may end up establishing quite a number of links with sources that are either suspicious or red flagged by the search engines. The other possibilities of errors in this sphere are linking with low-quality content sources like local directories and focusing on just a single type of link like blogs or social media.
vii. Wrong choice of platform
Most of the times, using Flash-based designs can be extremely frustrating on both the users and search engines. The search engine spiders will not be able to index your website and hence your site will not be visible to your potential customers.
viii. Inclination towards paid links
You might get lured by the sheen of paid links and invest huge amounts to promote your website. But, this practice is not encouraged by the search engines, which prefer organic web pages and websites.
ix. Refusal to think progressively
Sometimes, you may be prone to the habit of sticking with the old practices instead of thinking ahead and adopting a proactive approach towards SEO.
x. Not focusing enough on many search engines
Due to the popularity of Google, you might lose sight of the other search engines that are used by your potential customers.
So far, we have seen some of the major mistakes you should stay away from in your SEO campaign so that you can keep your audience hooked on to your site, achieve long-standing results without adopting any short-cut methods and optimize your website effectively and efficiently.