Generally speaking, the goal of SMS marketing is to build a database of subscribers to increase customer loyalty. When implementing close range marketing tactics, text messages are an ideal way of notifying people within your vicinity of any immediate offers, without having to use push-notification applications. More than informing your customers of upcoming deals, it can also be a great way to send reminders for upcoming events and engage your customers by polling their opinions.
In fact, for at least 60% of consumers, SMS marketing is preferred to other email marketing and push-notification services (Forbes). Many delivery platforms allow for easy segmentation and management, so the most relevant text messages can be sent to those who are most likely to convert. It’s also preferable in that it tends to be less expensive when compared to other methods of distribution, making it a cost effective mobile solution.
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Why you need SMS marketing to boost ROI
Follow up on text replies using marketing automation. When you set up a comprehensive text message campaign, you can create messages that will automatically be sent based on subscriber actions. This functionality enables you to provide immediate customer service even when your representatives are busy.
Capture your contacts’ attention with personalized text messages. Use the simple merge feature in the text messaging marketing software to insert names and gain the attention of your subscribers. If you select the merge feature, the personalized merge information will be automatically added to each individual text message.
Allow for simple text opt-in using shortcode keywords. Shortcodes are simple and engaging because they allow people to take action with just a few keystrokes. Shortcodes are useful for contests, promotions, charity events and much more.
Why SMS Marketing Services Work
- 90% of people have a mobile device constantly within reach all day, every day (study by Morgan Stanley)
- 72% of cellphone users check their mobile devices for new messages as soon as they wake up (International Data Corporation)
- 94% of messages are read within three minutes of delivery, compared to a mere 22% open rate for emails
Why Choose us
Text advertising has proven to be the most effective form of marketing, with an amazing 98 percent open rate and high response rates. And in this age of information saturation, Matrix Bricks personalized and targeted SMS marketing software yields more responses than simple text blasting offered by other ordinary texting services. Our Smart Targeting technology builds your brand image too by increasing content relevance unlike others. From short-code mass texts to two-way landline texting, Matrix Bricks offers a powerful array of automated SMS engagement tools and much more. The world’s most customer-obsessed brands are using SMS messaging right now to connect with customers at exact moments in precise places – something that’s impossible with email and voice. Try us and experience growth and increased ROI!
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