Most of the businesses generally rely on email newsletters for the purpose of building customer relationships and also keeping their companies top of mind with their audiences. So, a well-executed newsletter is considered to be a powerful email tool with multiple benefits.
That is why it is very important to ensure your newsletter design to be visually appealing. The readers are more likely to click in case it looks good.
Here is given a list of the best design tips which are helpful to make your email newsletter visually appealing.
- Create A Header
Your newsletter usually needs a header. It is considered to be the equivalent of a magazine, website name or newspaper. Apart from that, it also sits at the very top of your newsletter and so, it should include your logo, your company name and also the newsletter title (in case you have one).
To help you with your headers, there are various online DIY tools such as Pixlr or Stencil. Also, you do not need any graphic design experience with these programs to save and create graphics to your computer. All you need is to create your header once and then, use it again and again.
- Let Your Logo Dictate Color Scheme
Your newsletter specifically needs a color scheme. This is because your logo is considered to be a part of your header. So, you should consider using its colors throughout your email newsletter as font colors, borders or other elements. The colors of your logo should already be the color palette for your entire branding.
- Stick To Standard Fonts
The top priority is legibility at the time of selecting fonts for your newsletter. So, you need to stick with basic fonts such as Arial, Helvetica or Times New Roman. But, you should essentially refrain from using several different fonts in one newsletter.
Too many fonts together usually give a disorganized or cluttered look which can easily distract the reader. All you need is to pick one or two fonts for your entire newsletter and then, consider sticking with them for each newsletter you create.
- Use Subheadings
Your newsletter should possibly have several different pieces of content which are broken up by the subheadings. Again, it should look a lot like a newspaper. The subheadings should be in one of the clear fonts which you selected.
Along with that, the size of the subheadings should be smaller than what is used in your header. But, it should be larger than the text which you use for the articles.
In case you are using a newsletter template through an email service provider, you will be able to add content much easier. You should stack your content for a layout which looks good to the readers and also scrolls smoothly on the mobile devices.
- Use Pictures
A well-designed email is considered to be a good balance of images and text. The images instantly grab his or her attention when a recipient opens your email.
Along with that, you pull in your reader and also enhance the effectiveness of your message at the same time by adding a few pictures. When you create your next newsletter, add pictures which are easy to snap with your digital camera.
In this way, it is particularly evident from the above section that these are the best tips which are needed to be considered while designing a newsletter. You should remember that you want it to grab the attention of your readers whenever you are creating your next email newsletter.