As an aspiring businessperson, it is a good sign for your business that you are on the lookout for strategies that are sure to bestow positive results in your marketing efforts and promotional ventures. Now, the question that remains to be answered is about choosing the right kind of technique that suits your purpose perfectly.
Internet marketing is one of the best solutions for any kind of issues you may have in connection with the reliable and fruitful methods of advertising for the growth and development of your business.
In this context, it is worthwhile to explore the meaning and significance of Internet marketing here. Going by the definition found in businessdictionary.com, Internet marketing refers to the “marketing efforts done solely over the Internet.”
The other terms synonymous with Internet marketing are
- e- Marketing
- Online marketing
- Web-based marketing
Generally, Internet marketing comprises a set of techniques and tools that are blended to form a perfect advertising mix to promote brands, products or services.
It is a common practice among businesses to choose a suitable medium to promote their operations through online marketing. For this purpose, you can choose from a wide array of options like
i. Search engine marketing (SEM)
Being the most preferred medium used for promoting brands or products, search engines help you by indexing your website and bringing it in front of your prospective customers in a highly visible manner.
ii. Social media marketing (SMM)
Here, a business creates impressive profiles in the leading social media platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube, Digg, and so on. These are some of the sites that are widely used by people all over the world everyday.
iii. Banner ads
Also known as display advertising, this method is useful to enhance product awareness by placing ads in the form of banners on popular blogs and other high PR sites to reach more number of potential customers.
This method of pay per click may not suit startup businesses or those running on a limited budget. Nevertheless, this technique indicates that ads are purchased on websites that constantly get high traffic.
v. Email marketing
This is a tested and proven method to reach customers by means of individually addressed emails. Here, you are already aware of the attributes of your target audience and hence you can plan your email marketing campaigns well to get maximum positive ROIs.
vi. Affiliate marketing
In case you are a retail marketer, you can benefit by using this method as you are paid for every sales or visit by the brand company.
vii. Inbound marketing
Comprising elements like business blogging, this strategy enhances the credibility of your brand/business.
This technique lays a high level of emphasis on the organic search results.
ix. Traditional media
These include the print media like newspapers and other forms of marketing like journals, television and radio.
This technique may be time-consuming but the results are very effective, reliable and enduring too since a company establishes long-term relationships with their customers by means of newsgroups, sales discussions, etc.
These are just a few media used today for Internet marketing; there are a few other upcoming media like mobile advertising, Adware and classified advertising online.