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How to advertise better: using consumer insights for improved PPC

Today’s competitive market means that brands these days have a tough job on their hands marketing to their audience. Adding......

November 2, 2022

Get ready to Handle: Youtube’s latest feature

Google recently announced that it would be introducing a ‘handles’ feature on Youtube. These are unique identifiers meant to help......

October 28, 2022

Content Pillars for Social Media: What, Why, and How

Content Pillars for Social Media: What, Why, and How ‘Content is the king’ has been doing the rounds for the......

October 15, 2022

A hot new way for brand connect: Instagram Notes

Our digital lord Instagram quietly released a new update recently and sent the whole digital world into a tizzy! We......

October 10, 2022

Negative Keywords and how to avoid them

Keywords are the primary way of targeting users through search ads. They enable the users to find their way to......

September 23, 2022

Why you need to look into Google’s helpful content

Around two weeks ago, on the 25th of August, Google began rolling its Helpful Content update. The intention? To reduce......

September 14, 2022