Set up in 2004, and now at an active user base of over 3 billion people, Facebook’s reach cannot be overlooked, especially by marketers.
When we talk about targeting your market though, reach is just one part of the equation. Successful marketing doesn’t need to reach everyone, it needs to reach the right people, and this is precisely where Facebook is incredibly useful.
Facebook’s detailed targeting is near unparalleled. With a deep knowledge base of its users, the social media giant helps advertisers reach the right people with the right message.
Matrix Bricks is a Facebook ads agency, offering its services in India, the USA, the UK, UAE, KSA, and Canada.
Depending on how extensive your campaign is you can go as low or as high as you want, according to your budget. And if something isn’t working, it can be changed in real-time, so no campaign spend is ever wasted.
With the platform achieving 80% greater discovery for new brands or products and brand retailer websites, Facebook text, and video ads are highly successful at converting new customers to your business. This is applicable for both— B2B and B2C lead generation.
It is easy to create, track, and monitor your Facebook ad campaign on the feed, in real-time, through the Facebook Ads Manager. With the platform being highly intuitive and customizable, you can track your campaigns on the go as well, with its Android or iOS app.
Nearly three billion people around the world have active Facebook accounts, which means that every business needs to have a Facebook page. That’s a whole lot of prospects that can be turned into opportunities and an ad campaign that’s designed with this in mind gives you the best chance at gaining their attention.
Facebook’s targeting capabilities are truly commendable when it comes to its data granularity. It has intensive metrics across which the people are targetted - based on interests, behaviors, demographics, age ranges, connections, locations, or languages. And its targeting capabilities dig deeper than any other platform, which you can layer and combine to make sure that the users who aren’t your target audience, are eliminated.