App Store Optimization is the strategy marketers employ to optimize mobile apps so that they can rank higher in an app store’s search results. The higher an app gets ranked in an app store’s search results, the more visible it becomes to potential customers.

This translates to higher traffic and possibly, more downloads. That’s the primary goal of ASO, to improve the ranking of mobile applications directly within app stores like iTunes, Google Play, and Windows Store.

Supplemental goals include things such as audience engagement, increased brand exposure, more frequent and increased volumes of app reviews, positive app reviews and ratings, and additional marketing channel diversification.

With Google stating that 40 percent of apps are being discovered through app store searches, ASO services become highly essential in today’s times, considering the prolific use of mobile apps for niche requirements like maintaining a schedule, notes, diets, shopping latest trends, etc.

Every online business needs effective ASO services to get proper traffic and desired downloads for their app. Matrix Bricks helps you achieve this with its expert App Store Optimization services.

As a leading App Store Optimization company, we aim to increase the traffic on your mobile application by implementing the best ASO strategies that we have learned over the past few years.

App Store Optimization

Our ASO services include


App Store keyword targeting with the researched keywords to ensure relevant search traffic on the app store.


App Store audit & reputation management with end-to-end support, right from review analysis and rating to optimizing your app's architecture.


Optimized App Store description page that convinces the user to download your app.


Insightful reporting which keeps you updated about your app’s visibility in the different app stores.

Matrix Bricks use a number of third-party and in-house tools for ASO that helps us to understand factors such as competitor tracking, search volume score, download estimates, app listing, etc. We also discuss your marketing objectives from ASO, to work closely with you to estimate your budgets. Contact now to know more.

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