The pandemic has had a profound impact on how we shop, with digital transformation ushering this shift. The world has seen a significant increase in the number of people shopping online, who are armed with the ability to compare items, pricing, and variety from several retailers in just a few clicks.

With a study finding out that 81% of consumers conduct online research before making a purchase, it is evident how convenient and prominent digital shopping has become.

Coupled with trends such as D2C; which are further changing the face of the market by letting the product reach the consumer directly via digital mediums, forgoing the middle distribution channels; many businesses are digitizing to keep up with these changes. This has led to an increase in the adoption of strategies such as website design for e-commerce, web development for e-commerce, SEO for e-commerce websites, and PPC management for e-commerce etc. By utilizing these techniques, e-commerce companies have been able to increase sales, gain a competitive edge in the marketplace, and improve the customer experience by providing a seamless and personalized shopping experience.

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Needs of the market

Digital transformation for e-commerce is an ongoing process, and it is essential to have a diverse network of partners on both the supplier and consumer sides to be successful. There are several industry-specific needs, some of which are listed below:

  • Ever-increasing customer demands such as better pricing, ease of pick-up and delivery, timely delivery of orders, and ease of return.
  • Cut-throat competition requiring direct-to-consumer strategies.
  • A variety of secure payment and shipping options to improve the customer experience and increase conversions.
  • Integration of online and offline channels to improve the customer experience and increase sales.
  • Robust delivery systems that allow ease of returning the product if a wrong product or defective product was delivered.

Our solutions

At Matrix Bricks, we understand that an effective digital strategy goes beyond the periphery of online shopping platforms. It includes demand optimization systems and inventory management that help retailers sell faster and get crucial data insights they need for accurate forecasting. This is why we offer the following solutions for the industry.

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Big data and Machine Learning

To provide consumers with deeply personalized shopping experiences.

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Augmented Reality

To break down the limitations of online shopping.

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Headless and API-driven eCommerce

To allow continued innovation.

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Business optimization through SEO and CRO.

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Website design and development that comes with optimized navigation options, and faster checkout processes, helping simplify purchasing and boosting conversion rates.