Digital transformation refers to the integration of digital technology into all areas of a business, resulting in fundamental changes to how the business operates and delivers value to customers.

For the IT industry, digital transformation typically involves adopting new technologies, such as cloud computing, big data analytics, and artificial intelligence, to modernize traditional IT systems and processes. This helps IT companies to better serve their customers, improve their operations and remain competitive in a rapidly evolving market.

For B2B companies, digital transformation can involve the digitization of processes, such as automating manual tasks and implementing e-commerce platforms. It can also include the use of digital technologies to improve customer engagement and support, as well as optimize supply chain management. Ultimately, digital transformation in B2B helps companies to enhance their customer experience, increase efficiency and drive growth.