Rank No.1 On Google With Simple Strategies

About The Client

RAC has grown from strength to strength over its more than 28 year- long existence, thru’ Mega Matrix (1988-98), Rent-A-Computer (1998-2008), RAC IT Solutions Pvt. Ltd. (from 2008 onwards) & RAC Infra Rental LLP (from 2015 onwards). RAC has carved out its own niche to become a leader in IT equipment rental business.

Target Audience is Micro, Small & Medium Enterprises, Start-Ups.

We started managing their Search Engine Optimization, especially for Organic Search, since May – 2015.

Website: www.racwg.com

Key Challenges

• Need strategy to brand their products domestically as well as internationally.
• We had to make their website SEO friendly with call-to-action buttons placed strategically for generating enquiries.
• Promote the brand on the digital space.
• Increase number of enquiries generated from overseas region.
• Finding relevant and traffic driving keywords for the campaign.
• UI/UX related changes for better user experience.
• Had to optimize the website content.
• Increase sales internationally.

Strategies

• Website analysis and Keyword research to identify the top 100 keywords in relation to industry
• Fixed On-page SEO changes, meta tags, XML sitemap, Google Webmaster & analytic setup & Image Optimization
• Manual submission to top search engines, Article promotion, Blogging & Press Release
• Ads Posting, Business Listing, Web 2.0 profile creation, Products submission & Infographic
• Videos promotion, Images promotion, Reviews sharing, PDF & PPTs submission & Competitors analysis

Achievements

• Increased the competitive keywords rankings tremendously
• Increased 0 to 1000+ organic traffic per month
• Ranked 37 keywords on 1st page of SERP
• Bounce rate improvements
• Increase in quality leads generated.
• Increase in number of unique users and pageviews.