Brand Tanishq is known to create path-breaking ads that have tackled stereotypes and have touched hearts. The ads have never been only about jewelry, but the messaging weaved in the story has always stood out and left an impact. At a time, when other brands reflected the rigid thinking of…

IKEA is a well-known brand as they sell furniture all around the world. Behind their success, lies Ikea’s brilliant digital marketing strategy. Companies can learn a lot from IKEA’s offline to online digital transformation. In its early days, social media was considered to be a passing fad, a distraction to…

If you’re even remotely plugged into the AI space, you’ve probably noticed the surge in conversations about DeepSeek. But why? Here are a few reasons DeepSeek is turning heads: Apart from this, there are many more examples from across the world where McDonald’s has succeeded. Few of them are :…

Take a look at how Apple promoted user-generated content. Businesses and brands are constantly looking for new methods to differentiate themselves on social media. Like how to build a set of goals, implement a content strategy, and track progress with an overarching social media strategy. An effective social media campaign promotes a…

Think back to the last time an AI tool blew your mind. Chances are, it was ChatGPT. Since its launch, OpenAI’s chatbot has dominated the industry, powering conversations, content creation, and even entire businesses. But here’s the twist—there’s a new challenger in town, and even OpenAI’s CEO is talking about…

Have you ever heard about sensory marketing? Sensory marketing is a method of appealing to your audience’s five senses. It emphasizes the creation of content that appeals to the senses of sight, touch, sound, smell, and taste. Brands may generate stronger links with consumers’ emotions and memories by appealing to…

The candy that outperformed the competition and blue-chip brands such as Oreo and Mars bars. Pulse has demonstrated that no form of marketing outperforms product marketing strategy, there is one type of advertising that truly stands out “Word of Mouth.” Pulse officially known as Pass Pass Pulse was launched in…

Zara is one of the most well-known brands in the fashion industry worldwide. Why is Zara so successful in India when other brands are failing? Zara is unique in that they did not invest in marketing. Their daring efforts have won them the distinction of being one of the most…