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If you’re even remotely plugged into the AI space, you’ve probably noticed the surge in conversations about DeepSeek. But why? Here are a few reasons DeepSeek is turning heads:
Apart from this, there are many more examples from across the world where McDonald’s has succeeded. Few of them are :
Apart from this, there are many more examples from across the world where McDonald’s has succeeded. Few of them are :
Hands Full
McDonald’s used to be all about the food, but in 2018 it chose to focus on strides in customer experience, highlighting how the brand is making it easier for everyone in restaurants. The campaign is made up of three different ads, called ‘Hands Full’, ‘Grownup’ and ‘It Must Be’. Each one shows a different in-store innovation, including the McDonald’s mobile app, in-store order screens, and table service. Part of McDonald’s aim was to change perceptions (and highlight innovation), making it a story-driven and highly engaging campaign that targeted families in particular.
Bevin Burger’s Facebook live
McDonald’s held its first ever Facebook Live event in 2016, in honour of ‘National Hamburger Day’ in the US. Mimicking the style of Bob Ross (the American painter and TV host), it saw the comedian “Bevin Berger” paint a trio of burger-inspired portraits. Previously, McDonald’s had shied away from live-streamed videos for fear of criticism or lack of engagement on social media. However, users clearly lapped up this comedic effort from the fast food chain.
#GoodToKnow
Back in 2015, McDonald’s used influencer marketing to dispel myths about the way its chicken nuggets are made. The brand brought in YouTube star Raphael Gomes to create a ‘What’s in McDonald’s Chicken McNuggets?’ sponsored video, including the hashtag #GoodToKnow.
Ask McDonald’s
With many members of the public being concerned about the quality and traceability of their food, McDonald’s Canada wanted to make sure that customers were informed. In order to address this, they offered to answer questions from the public about their food. Over 20,000 questions were asked during the 2015 campaign, of which each one was answered. The brand also set up a YouTube channel to showcase video responses to some of the questions, and drawing customers into the story even further
In this way, McDonalds have always used innovative ideas for it’s marketing and advertising and never failed to make its audience go all crazy with their campaigns.
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