Digital Marketing

Imagine you run a business of supplying electronic items to consumers across various cities. You have Warehouses A, B, and C from which you deliver electronic items. Each warehouse utilises its own local software to manage data, as well as separate software to manage stock, staff, and orders. The accounting,…

Every website, from a small business to a multinational hospital, wants to know what its users are doing. How many visitors came yesterday? Which page had the highest ounce rate? How long do users stay on the website? And most importantly, what actions are users taking before they book an…

In 2025, the healthcare marketing landscape is undergoing a profound transformation, driven by advancements in artificial intelligence (AI) and predictive analytics. Traditional SEO strategies are evolving to meet the demands of AI-powered search engines and the changing behaviors of patients. This article explores how AI is transforming SEO in healthcare,…

As online shopping continues to develop, standing out in the digital marketplace requires more than a well-designed website and competitive pricing. In 2025, the key to success lies in acing SEM for E-commerce through hyper-personalised paid campaigns. E-commerce businesses must now craft advertising experiences that speak directly to individual customers,…

In 2025, artificial intelligence (AI) will continue to reshape how we approach digital marketing, particularly SEO content writing. From AI-generated text and predictive analytics to algorithm-based content optimization, the industry is evolving rapidly. Yet, amid all the technological breakthroughs, one critical question remains: What truly matters when it comes to…

The Shift Towards Smaller Yet Smarter Models In recent years, machine learning has been defined as a race for scale—bigger datasets, deeper neural networks, and larger language models. But as we move into a more sustainable and inclusive era of AI, a new trend is emerging: the rise of small…

Introduction: Where Automation Gets Smarter In today’s fast-paced digital ecosystem, businesses in India and across the globe are under constant pressure to innovate, optimise operations, and remain competitive. Traditional automation, though efficient, has often been limited to rule-based tasks. Enter intelligent automation — the fusion of Robotic Process Automation (RPA)…

Introduction: The Turning Point for Search Engine Optimisation Search engine optimization (SEO) is undergoing a monumental shift. As Google continues rolling out its AI-powered search updates, especially with the emergence of AI Overviews and conversational features, businesses and marketers must rethink their search engine optimization process to stay visible online.…

From chatbots and predictive analytics to automated content creation and targeted advertising, AI-powered marketing is reshaping the industry. While some businesses embrace AI-driven strategies to enhance customer experiences, others remain skeptical about its limitations and potential risks. In today’s digital landscape, where consumer expectations are constantly evolving, AI provides a…

Did you know that more than 77% of patients search online before choosing a healthcare<H provider? For mental healthcare providers, this figure holds even greater significance. Given the stigma that still surrounds mental health in India and worldwide, patients often prefer to conduct discreet online research before seeking professional help.…