About the Client

CAPEQUI is a leading provider of advanced foundry and metallurgy solutions, offering a comprehensive range of products and services to the non-ferrous casting industry. Their offerings include die casting lubricants, hydraulic and metalworking fluids, coatings, molten metal pumps, advanced ceramics, and predictive maintenance technologies. The company focuses on innovation, quality, and sustainable solutions for industrial clients.

Website: https://capequi.com/

Key Challenges

Revamping CAPEQUI’s website to match its industry positioning and ensure a seamless user experience presented multiple challenges:

• Brand & User Experience: Aligning the design with the company’s professional positioning while creating an intuitive, user-friendly interface.
• Mobile & Navigation: Ensuring full responsiveness across devices and a clear, well-structured navigation system.
• Security & Lead Generation: Implementing robust security measures and integrating effective inquiry forms to capture genuine business leads.
• SEO Optimization: Ensuring the website is search-engine friendly to improve visibility and reach within the industry.

Our Solutions

A comprehensive approach was adopted, focusing on design, security, usability, and SEO:

• Brand-Centric Design: Developed an intuitive and attractive website structure that reflects the company’s positioning.
• Responsive & Smooth Navigation: Optimized the website for all devices with clear and organized navigation.
• Security & Lead Capture: Implemented robust security measures and integrated inquiry forms for effective lead generation.
• SEO Implementation: Optimized content, meta tags, and structure to enhance search engine visibility and attract relevant traffic.

Results

The revamped CAPEQUI website delivered significant improvements:

• Enhanced Company Presence: Website effectively communicates the company’s positioning and professional expertise.
• Improved User Engagement: Intuitive design, mobile optimization, and smooth navigation increased interaction and satisfaction.
• Streamlined Lead Generation: Integrated forms improved inquiries and business communication.
• Robust Security: Comprehensive measures ensure safe browsing and data protection.
• SEO Performance: SEO-friendly structure and content increased visibility and attracted targeted industry traffic.