Cimton SEO Success Story: Organic Traffic & Visibility Growth

About The Client

Established in the year 1985, Haria Food Products (Cimton), is a manufacturer of confectionery products like Sweets, Toffees, Lolly pop, Jellies etc. Distributing and supplying Confectionery Products in all over India and Export in Middle East country and Africa. Processed using Coconut, Rich coconut, Milk, Sugar and other healthy ingredients, these Toffees suits the taste of the people of all age groups.

Target Audience is Retailers, Food Product Wholesalers.

We started managing their Search Engine Optimization, especially for Organic Search, since May – 2019.

Key Challenges

We had to make their website SEO friendly with call-to-action buttons placed strategically for generating enquiries.

• Fix technical errors in the website.
• They were struggling to be on the first page and gain organic traffic.
• Promote the brand on the digital space.
• Increase number of enquiries generated.
• Finding relevant and traffic driving keywords for the campaign.
• Content was not fully optimized on their website.
• UI/UX related changes for better user experience.

Strategies

• Website analysis and Keyword research to identify the top 100 keywords in relation to industry.
• Fixed On-page SEO changes, meta tags, XML sitemap, Google Webmaster & analytic setup & Image Optimization.
• Manual submission to top search engines, Article promotion, Blogging & Press Release.
• Ads Posting, Business Listing, Web 2.0 profile creation, Products submission & Info graphic
• Videos promotion, Images promotion, Reviews sharing, PDF & PPTs submission & Competitors analysis

Achievements

• Increased the competitive keywords rankings tremendously
• Increased 0 to 1000+ organic traffic per month
• Ranked 37 keywords on 1st page of SERP
• Bounce rate improvements
• Increase in quality leads generated.
• Increase in number of quality back inks
• Major improvement in Global Alexa Rank.