What Social Media Strategies resulted in a 55.9% increase for Evolute and 34.4% for FinTech?

About the Client:

Evolute Group aims to “TechPower” the world with their 3P philosophy – People, Planet & Profits, and indigenous technology. Over the past decade, 1.2 billion previously unbanked adults gained access to financial services, reducing the unbanked population by 35%. Evolute FinTech Innovations focuses on digitally empowering individuals through accessible and affordable banking solutions. Their products and services democratize access to banking facilities, credit, information, and technology.

Key Challenges

• Brand Awareness: Both companies faced challenges in establishing brand awareness in their respective industries.
• Online Visibility: Their content was not reaching a wider audience, leading to limited online visibility.
• Stagnant Follower Growth: Despite efforts, their follower growth on LinkedIn remained stagnant.
• Organic Reach: Both companies struggled to achieve organic reach on social media platforms.

Our Solutions

To address these challenges, Matrix Bricks developed a comprehensive strategy:

• Community Group Engagement: Identified and joined relevant community groups on LinkedIn to promote posts and increase visibility within niche communities.
• Connection Invitation: Actively invited relevant connections to follow the company pages, expanding the reach to potential stakeholders.
• Poll Engagement: Executed a blend of industry-specific and generic polls to foster audience engagement and increase interaction with the company’s content.

Results

• Follower Growth: Both Evolute Group and FinTech Innovations experienced a notable increase in followers, with an average monthly growth of 100-120 followers for each vertical on LinkedIn.
• Engagement: Polls generated substantial engagement, indicating increased audience interaction and interest in the companies’ content.