How does your company benefit from using social media?

Leading benefits of social media for your business

54% of social browsers use social media to research products.

The world is now almost entirely digital with billions of people on social media every day. For businesses, social media marketing services are no longer an option but a necessity. From indicating your existence to positioning your brand and engaging with customers, social media has become one of the most critical tools in every brand’s marketing arsenal.

If you haven’t yet taken advantage of the multiple platforms and the various avenues they offer to grow your business, connect with one of the best social media agencies in Mumbai and get started today.

Here, we list some of the advantages social media can offer your business.

Get noticed

With people all over the world logging onto social media daily, it is the best way to get your brand noticed. The right targeting strategies and ad copy can get you noticed by a huge database of prospective customers in an extremely short while as compared to offline marketing. A lot of people have been known to discover and purchase new brands based on their social media presence.

Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel.

Create your hook

These days everyone has a hook or a gimmick. No longer is everyone trying to ‘fit in’ but individual personalities and preferences are playing a huge role in people’s purchase decisions as well. Along with offering a particular product or service, giving your brand an authentic persona or showcasing your brand values can help you draw like-minded customers faster. To help design and create an engaging and authentic personality for your brand, be sure to connect with a social media agency in Mumbai.

Drive traffic to your website

Every social media post does not have to be an offer or a sale, however, recurrent posts that have your website address in your bio are a great way to drive traffic, be it sharing information, updating customers about a new product launch or running a promotional campaign, always share you website details on social media. This will make it easier for prospective customers to find you and learn more about you.

Share your expertise

Social media is a great way for a brand to showcase its expertise through short content. Long-form content such as blogs, whitepapers etc. is always going to be at the forefront for detailed insights and research analysis. However, social media can offer you an avenue for offering critical insights and thought leadership through regular content updates. Brands can even use infographics, memes, videos and images to share important information in exciting and engaging ways. Remember, shareable content is another great way of enhancing your reach for like-minded prospective customers.

Collaborate with influencers

Influencers can play a huge role in driving prospective customers towards a brand. Getting endorsed by an individual with tons of followers not only brings you new customers but also enhances the credibility and receptivity of your brand. However, make sure the influencer you collaborate with is in line with the overall values and ethics of your brand to avoid future conflict that could be far damaging to your brand.

Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials.

Mitigate and manage a crisis instantly

In the digital world, it can take years to build up a brand reputation and just one instance or ‘hashtag’ to destroy it. No longer does it take particular topic days to go viral but mere minutes. For brands, be they big or small, mitigating any negative news or crisis instantly is crucial to avoid massive customer and sales loss. Whether it is a genuine grievance or a negative SEO attack by a competitor, an instant response is mandatory. Social media gives brands a platform to voice their opinion, share an apology or instantly offer corrective measures to salvage their reputation in a crisis.

Conclusion

A strong social media presence is crucial for every brand. Not only does it help boost visibility and engage customers, but an active online presence goes a long way in establishing brand credibility. While a B2B company may benefit from a stronger LinkedIn presence, beauty products are likely to win with Instagram. In either case, going digital is the key to growing one’s business and developing valuable relationships with customers.