How to Choose the Right Long-Tail Keywords

The average conversion rate for long-tail keywords is 36%. 

Keywords are easily one of the most popular terms in relation to SEO services, Google rankings, and any digital strategy. The right keywords can work wonders in boosting your Google ranking and getting you noticed by your target audience. However, simply using general keywords are not enough to get ranked, you also need to right long-tail keywords.

Long-tail keywords are keywords that are longer and more specific. For instance, ‘coffee-maker’ is a keyword but ‘coffee-maker for espresso shots’ is a long-tail keyword. These keywords form a critical component of your marketing strategy specially used to direct traffic when used in an article title or blog heading.

Here we bring you some of the best tips to identify the best long-tail keywords for your brand.

Highlight your niche

What is the core aspect that differentiates you from your competitors? Use the unique aspect of your product and form a long-tail keyword. For instance, an ‘organic gluten-free oat cookies’ will fare better in a search rather than ‘oat cookies’. Highlight the aspects that matter to customers in your keywords to make them easily accessible. For maximum traction place the keyword in a title or heading.

36% of SEO experts think the headline/title tag is the most important SEO element.

Let Google help you

The instant you type a keyword on Google, you get a myriad of suggestions. Look at these carefully and see which of them can be applied to your brand. Use all the relevant keywords that you see here to boost your ranking and help prospective customers find you. This can also help you identify trending searches currently active for your industry.

The top 10% of landing pages convert at 11.45%.

Track your progress

Constantly track and monitor which keywords are bringing in more traffic and which are not. These metrics can help guide on what your audience is looking for and help you adapt your offerings to that. Further, it will help ensure you don’t overspend on strategies that do not work and put all your focus on those that do.

Use keyword research tools

Keyword research services can be a big help in helping identify the right keywords for their brand. It is important to not only highlight your offering but also know what the audience has in mind. Further, keywords are constantly changing and evolving. If you don’t update your keywords timely, chances are you’ll get lost amongst your competitors.

Long-tail keyword searches have a click-through rate of 3% to 5% higher than generic searches.

 Peek at your competitor’s keywords

Occasionally check out what your competitors are posting. Notice what search results lead you to them and f you can adapt these keywords to your own products. However, don’t just use the same keywords. Instead, adapt them in a way that highlights your core proposition as well. In case you are unsure of how to do this, be sure to use reputed SEO keyword research services.

Review the boards and forums

Online discussion groups and forums are a treasure trove of information for businesses. Here, they can identify exactly what the customer is looking for and the terms they use. Notice the terms that are used often or have the most engagement and adapt them to your products.

Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%.

 Conclusion

Identifying the best long-tail keywords for your products and services is essential, but it’s not the end of the road. Once you have the right keywords, you need to apply them in user-friendly ways as well. These can be through informative blogs, display ads, PPC campaigns, and a lot more.

Using them in a way that is natural to read is important to hook in the customer. In case a particular term does not work for you, don’t stress it. Rather use the ones you can in a smooth flow. To understand more about long-tail keywords and how they can benefit your brand, be sure to connect with a leading SEO agency today.