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How To Use Google Keyword Planner for SEO and PPC Campaigns

how to use google keyword planner for seo and ppc campaignsBoost your SEO and PPC Campaigns with Google Keyword Planner

90% of people in the world only look at the first page of search engine results to form their impression.


Keywords form the crux of every SEO and advertising strategy. Promoting your product to the audience in terms of what they need can significantly drive business. Knowing the right keywords that audience use to search a product and incorporating them in your business strategy is critical to succeed.

Most companies are so busy focusing on what they offer, they sometimes miss out on what their audience is asking for. An SEO agency can help you get noticed by prospective customers and get you on Google’s first page with the right keywords. And a great tool to help you in this conundrum of discovering the right keywords is the Google Keyword Planner.

Getting started with the Google Keyword Planner

Google controls 92% of all search engine traffic!

This tool helps you discover new keywords, understand how certain words are searched and their evolution, as well as identify the best way to incorporate them in your advertising plan. To get started, follow the steps below.

  1. Create or login to your Google account.
  2. Navigate to the Keyword Planner tool. Note that this is completely free to use and does not require any payment. However, you may be initially asked to sign up for a Google Ads account as well. When asked about your advertising goals, simply head over to the option ‘create an account without a campaign’.
  3. Confirm your business and billing details to set up your account.
  4. Next you will be redirected to your campaign page. Click on the ‘Tools’ icon and click on ‘Keyword Planner’, and you’re done!

These steps have just helped you create an account. Now you need to use it to get your business noticed. You can also connect with top SEO Companies to head your digital strategy.

Using the Google Keyword Planner

This tool will offer you two options at the start. There are:

Find new keywords

This where you can discover the terms used by your target audience when searching for products or services you have to offer. This is a great starting place to build or enhance your SEO strategy.

Get search volume and forecasts

Once you have your keywords in hand, head on over to this section. Here you will be able to discover the impact of the keywords in your campaign as well as the cost incurred. Statistics such as number of clicks, CTR and CPC for the next month can be gauged here giving you a clearer idea of the cost and possible return.

Both these options offer you immense useful information. Where they differ is whether you plan to use them for SEO or PPC campaigns. An SEO company uses both these tools effectively to allow you to build a targeted digital strategy that gets you massive returns without incurring lofty expenses.

Google Keyword Planner and SEO

The first page of a Google search featuring your name, your company’s name or any search term attracts 95% of traffic from an average search.

Using the right keyword is centric to a successful SEO strategy. Incorporating keywords used by prospective customers can help guide them to your website at every search. In addition, this tool is a haven for SEO as it also showcases any changes in the way keywords are being used, gets you a better rank on Google as well as helps identify opportunities for new avenues for marketing and content creation.

Google Keyword Planner and PPC

This tool offers you much-needed insight into the performance of a campaign run using the keywords identified earlier. Using the ‘get search volume and forecasts’ section, businesses can know the impact of their campaign ranging from costs incurred to clicks received beforehand. Without this tool, businesses run the risk of losing out to competitors as well as spending money on a strategy that won’t get a profitable return. Enter the keywords to forecast and you will get detailed metrics for a 30-day period.


The Google Keyword Planner offers numerous benefits but can be overwhelming for a lot of people. In addition, most businesses lose out in running a successful campaign as they are unable to make the most of the data offered here. This tool can offer various opportunities for SEO and PPC as well as get you critical insights from consumers. Partner with an SEM agency today and maximise your returns with this free tool.