Social media lead conversion rates are 13% higher than the average lead conversion rate.
Social media is a critical component of every digital marketing strategy. From boosting brand awareness to engaging with customers, social media content works wonders to connect with potential customers.
One of the most valuable resources offered by social media for businesses is generating leads. The right content can work wonders in getting the audience to voluntarily share information that the company can then use to interact with them and even aid the conversion process.
Sharing engaging content on popular platforms is a core strategy used by social media marketing companies in Mumbai. If you’re looking to boost your lead generation, here we bring you some of the best effective tips to employ.
Share content through engaging stories
Stories are a great way to generate leads through social media content. These mini-videos can share a host of information in a short period, making it perfect for social media. You don’t have to feature in every story or worry about sharing a personal experience.
Use a mix of content. Share past testimonials, a relevant industry update, a new offer, or anything your audience may be interested in.
Make sure to create a catchy caption or title to get audiences to click on your story. Keep the content short and crisp to avoid boring the audience. You want them to stick to the end. Add a link with your story where audiences can visit for more details.
90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy.
Create a compelling profile
When it comes to engaging social media content, your website profile needs to be a priority. No matter how interesting your posts are, if your basic profile is not up-to-date and engaging, customers are unlikely to complete the conversion process.
Make sure that you keep the content here crisp and concise. Add a link to your website and any other relevant pages that could interest the audience. Make sure you share your contact details here. This will help audiences reach out to you easily.
In case you are introducing a new product or offer, make sure to highlight it in your profile. Keep your profile content updated and fresh for maximum interaction.
Make it attractive
Social media is inundated with content and audiences tend to scroll at a faster speed. If your content does not stand out, chances are it will be missed while scrolling. This is one of the biggest issues that hinder lead generation.
Based on the social media platform you are using, you will need to tailor your content accordingly to get noticed by the audience. For instance, while a short post on Facebook may work well, a sharp picture may be better for Instagram. Similarly, LinkedIn could work well with an excerpt of a well-researched whitepaper or other resource created by your company.
To know which is the best type of content for your business to generate social media leads effectively, be sure to connect with leading social media marketing services in Mumbai.
Host a live interactive session
One of the best ways to generate leads through social media is by hosting a live chat. You can either plan an interactive session or ask users to send in their questions ahead of time. Such an interactive or live session significantly boosts engagement as the audience feels more involved.
By reading through their comments, questions, and feedback, companies can glean several meaningful insights into prospective customer behaviour. Based on levels of engagement, brands can identify what topics or products are most popular with the audience serving as a great tool to modify and update their overall digital marketing strategy.
Always have a call-to-action
This is crucial. Most brands share their contact details in their bio but don’t have a CTA in their posts. Always include some form of CTA to drive maximum engagement and lead generation.
Everything from asking for a comment, encouraging people to share the post, or visiting the company link is a form of engagement. Based on which posts result in increased engagement and which audiences are most active on a company profile, brands will be able to tailor their lead generation towards more prospective customers.
Social media can work wonders for your digital marketing campaigns. However, if no one is engaging with your social media content, your brand can be in big trouble. To know about the most effective way of generating prospective leads through social media content, connect with the best social media agency in India today.