T-TRAXX, in the business since 1998, has established itself as a premium backpack brand, primarily catering to students. Known for setting trends, T-TRAXX offers a diverse product line, including pencil pouches, shaving kit pouches, multi-purpose pouches, and school/college backpacks. The brand prioritizes customer satisfaction by delivering on appearance, quality, utility, durability, and affordability.
Despite its strong offline presence in the B2B market, T-TRAXX faced several online challenges:
- Brand Awareness: Struggling to expand its online reputation.
- Low Engagement Rate: Inability to engage a wider audience through social media channels.
- Organic Reach: Limited organic growth in reaching its target audience.
As a trusted digital marketing partner, Matrix Bricks developed a targeted strategy to address T-TRAXX’s online challenges:
- Social Media Revamp: We realigned the brand’s content strategy across major platforms, including Facebook, Instagram, YouTube, Pinterest, LinkedIn, and Twitter.
- Video Reels: To increase engagement, we proposed real-time video reels featuring trending music and relevant content.
- Content Strategy: The team conducted in-depth research to ensure trending topics were integrated into the reels and copy.
The results were immediate and impactful:
- 600% Increase in Organic Reach
- 72% Active Engagement
- Debut Reel Performance: 2K views in the first 2 hours.
- Follow-up Success: Continued strong performance with one reel garnering 1.7K views.
The client was highly satisfied with these results, which significantly enhanced T-TRAXX’s online presence and engagement.