FB Link How Social Media Boosted Ttraxx's Visibility by 624% in Just One Month? - Matrix Bricks

How Social Media Boosted Ttraxx’s Visibility by 624% in Just One Month?

 

About the Client:

T-TRAXX, in the business since 1998, has established itself as a premium backpack brand, primarily catering to students. Known for setting trends, T-TRAXX offers a diverse product line, including pencil pouches, shaving kit pouches, multi-purpose pouches, and school/college backpacks. The brand prioritizes customer satisfaction by delivering on appearance, quality, utility, durability, and affordability.

Key Challenges

Despite its strong offline presence in the B2B market, T-TRAXX faced several online challenges:

  1. Brand Awareness: Struggling to expand its online reputation.
  2. Low Engagement Rate: Inability to engage a wider audience through social media channels.
  3. Organic Reach: Limited organic growth in reaching its target audience.
Our Solutions

As a trusted digital marketing partner, Matrix Bricks developed a targeted strategy to address T-TRAXX’s online challenges:

  1. Social Media Revamp: We realigned the brand’s content strategy across major platforms, including Facebook, Instagram, YouTube, Pinterest, LinkedIn, and Twitter.
  2. Video Reels: To increase engagement, we proposed real-time video reels featuring trending music and relevant content.
  3. Content Strategy: The team conducted in-depth research to ensure trending topics were integrated into the reels and copy.
Results

The results were immediate and impactful:

  • 600% Increase in Organic Reach
  • 72% Active Engagement
  • Debut Reel Performance: 2K views in the first 2 hours.
  • Follow-up Success: Continued strong performance with one reel garnering 1.7K views.

The client was highly satisfied with these results, which significantly enhanced T-TRAXX’s online presence and engagement.