FB Link Rhenus Logistics India SEO CASE STUDY - Matrix Bricks

Rhenus Logistics India SEO CASE STUDY

 

About The Client

Rhenus Group is a logistics service provider with operations in India. They offer comprehensive logistics solutions tailored to the Indian market. Rhenus provides services such as contract logistics, freight forwarding, e-commerce logistics, and project logistics. They provide logistics support for supply chain management of various industries. With a widespread network of offices and warehouse facilities across India, Rhenus ensures efficient logistics operations in major cities and beyond. They prioritize quality, compliance, and customized solutions to meet the specific requirements of Indian businesses.

Target Audience- PAN India
We started- May 2022
Website- https://www.rhenus.group/in/en/

Key Challenges
  1. High competition in the Indian logistics industry.
  2. Localization and targeting Indian languages.
  3. Conducting effective keyword research for Indian search terms.
  4. Ensuring technical SEO optimization for search engine crawling and indexing.
  5. Optimizing for local search and targeting specific regions in India.
  6. Creating high-quality and relevant content for the target audience.
  7. Building a strong backlink profile from reputable Indian websites.
Strategies
  1. Conduct comprehensive keyword research and optimize website content accordingly.
  2. Implement on-page optimization techniques, including meta tags, headings, and URLs.
  3. Focus on local SEO by optimizing Google My Business and acquiring local backlinks.
  4. Perform a technical SEO audit to identify and fix any website issues.
  5. Develop a content marketing strategy to create valuable and relevant content.
  6. Build high-quality backlinks from relevant and authoritative websites.
  7. Optimize user experience with easy navigation and fast page load times.
  8. Integrate social media platforms for content promotion and engagement.
  9. Monitor website performance and analytics to track progress and make data-driven decisions.
  10. Stay updated with the latest SEO trends and algorithm updates.
Achievements
  1. Improved Ranking: By optimizing on-page tags, we have achieved improved rankings for relevant keywords.
  2. Reduced Bounce Rate: Resolving technical issues through technical SEO has resulted in a decrease in the bounce rate, indicating better user engagement and website performance.
  3. Increased Organic Traffic: Our overall SEO efforts have contributed to a significant improvement in organic traffic to the website.
  4. Increased Domain Authority (DA): The website’s domain authority has experienced an increase, indicating improved credibility and visibility in search engine rankings.
  5. Improved Ranking: As a result of our SEO strategies, the website’s ranking for target keywords has shown improvement.
SERP Ranking







Keyword Ranking Comparision

Backlink Summary

Organic Traffic Report