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The million-dollar question

Can PPC be carried out without websites? 

In today’s digital age, businesses of all sizes have recognized the importance of having an online presence. A website is often the first thing that comes to mind when we talk about online presence, but not everyone has the time, resources, or technical know-how to create and maintain a website. 

So, the question arises, can you have a landing page without a website? Let’s explore this in detail through the scope of this blog 

First, let’s define what a landing page is. A landing page is a standalone web page designed for a specific purpose, usually to generate leads or conversions. It’s different from a website in that it has a single focus and is not meant to be explored beyond the initial call to action. A landing page can be used for various purposes, such as promoting a product or service, collecting email addresses for a newsletter, or driving traffic to a specific offer.

Now, let’s get back to our question. Can you have a landing page without a website? The short answer is yes, and there are various ways to do so. Here are some options:

  • By using a landing page builder

There are many landing page builders available online, such as Leadpages, Unbounce, and Instapage. These tools allow you to create professional-looking landing pages without any coding knowledge. You can choose from a range of templates and customize them to your liking, add your branding, and integrate them with various marketing tools. Some landing page builders also offer to host, so you don’t need to worry about finding a place to host your landing page.

  • By using a social media platform

If you have a strong social media presence, you can create a landing page using one of the social media platforms. For example, Facebook allows you to create a page that can function as a landing page. You can add a call-to-action button, collect leads, and even integrate with your website or other marketing tools.

  • By using a third-party service

There are various third-party services that allow you to create landing pages and host them on their platform. For example, Mailchimp, a popular email marketing service, allows you to create landing pages and host them on their servers. You can also integrate your landing page with your email list, so you can collect leads and send emails to them.

  • By using a custom domain 

If you don’t have a website, you can still purchase a custom domain and use it to host your landing page. You can use services like GoDaddy or Namecheap to purchase a domain name, and then use a landing page builder or third-party service to create your landing page. This way, you can have a professional-looking landing page with a custom domain that reflects your brand.

To conclude, landing pages are way more easier and economical to build than regular websites. They are also way more flexible and allow for quick customization as well as replication when compared to websites. 

If you have new ideas that you want to test in the market without investing heavily, landing pages are your answer. They are an excellent means of retaining visitors’ focus when they visit a page, which otherwise might get diverted when they visit a regular website. As a targetted approach, they help you amplify your essential talking points such as the benefits, features, and USPs of a product or a service, without giving away distractions. 

We’d also like to mention that having a website as the epicenter of an online presence is an outdated approach and mindset. We know this because any good brand worth its mettle largely relies on and exercises social media for its communication. What does this tell you? That the website-first argument is one-sided. 

To understand how landing pages can benefit YOUR business in particular, reach out to Matrix Bricks today, a leading digital marketing agency and PPC services company in India that specializes in SEO, SEM, and SMM services.