75% of consumers admit to making judgements on a company’s credibility based on the company’s website design
In the digital age, a large number of marketing campaigns and strategies are dedicated to bringing customers to their websites. Be it through organic marketing or pay-per-click advertising, increasing traffic and website visitors is a prime focus of every decision.
However, once you have the visitors, you also need to convert them into paying customers. A lot of strategies succeed in increasing traffic, but without also increasing sales, the strategies are only partly successful.
Here, we bring you effective tips to convert your website visitors into paying customers.
1. Create a specific landing page
This is one of the most important factors in successfully converting visitors into customers. Most people visit a website for a reason. If you have made use of PPC services in Mumbai and devised a campaign for a particular product or service, make sure it is easily available to your visitors.
If a visitor clicks on a link for a product but is redirected to a generic homepage, they are likely to change their mind. Instead, create a specific landing page that makes the purchase process easy and instant for the visitor.
2. Showcase your positive reviews
No amount of company information can convince a visitor more than honest reviews by other users. Reviews and testimonials are a brand’s best friend. Showcase all your best reviews on the landing page in a way that is easy for visitors to read.
Another such convincing strategy is through influencers. If you have an influencer review or endorsement, be sure to place it front and centre of the page. Let the visitors know all the positive comments by previous purchasers and chances are they will become paying customers themselves.
3. Optimise your website
Slow-loading websites cost retailers $2.6 billion in lost sales each year.
This aspect goes a long way not just in encouraging a sale but building brand credibility as well. A slow-loading site is likely to have visitors leave before they even see what you have to offer. Additionally, with businesses spending a large portion of their time establishing brand credibility online, a slow-loading website is a major red flag.
Avoid cluttering your website with a lot of information and choose a user-friendly design. You can connect with a website development company for guidance on the right website for you which showcases your information while offering a wonderful user experience.
4. Offer free resources
This may seem like the polar opposite of a paying customer, but by giving a little you may just get a lot more in return. Free resources such as whitepapers, webinars, industry opinions etc. are a great way of building brand credibility and establishing yourself as an expert in the minds of the customer. All of these impact the purchase process.
You can even create specific offers such as discount deals, coupons or free access to relevant information (such as research reports) with every purchase. Offers are a major attraction for visitors and are more likely to encourage a purchase.
5. Have a clear CTA on your landing page
It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influence their first impression
A lot of companies spend a fortune on advertising and website development but miss this key component. A CTA or call-to-action is important to communicate exactly what you would like users to do. Whether it is to purchase a product, sign-up for your newsletter, or access the latest deals – the information needs to be stated clearly.
Make sure that your CTA is highlighted clearly on the page. You can either choose a different font or use an image. A clear statement suggesting an action can go a long way in encouraging customers to actually do what is required.
Getting customers to your site is the first step. Chances are your advertising strategy uses paid advertising with the help of a PPC company in Mumbai. To earn back your expenditure and succeed in business, you need the visitor to also make a purchase. Using the above tips can help convert your website, visitors, into paying customers while boosting brand credibility.