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Five Ways You Should Follow to Improve Your SEO

Imagine you have a website, and you want your audience to discover it. Can you just wait and expect Google to miraculously find it? No, of course not. You need to show what your website is made of (literally). How? Using SEO techniques is one of the best ways to do that.

After reading this post, you’ll learn five ways to introduce your website to Google, increase traffic to your website, and turn visitors into loyal customers.

five ways you should follow to improve your seoPhoto by Merakist on Unsplash

1. Publish Relevant, Authoritative Content

You should create high-quality content to rank better in search engines when it comes to SEO marketing. If you create quality content specific to your target audience, you will improve your website’s traffic, authority, and relevance. Try to improve your writing skills and show your potential customers that you are the expert in this field.


Think about a specific keyword phrase for each page of content on your website. Try to think and act like your readers. What are they searching for? Maybe they Google “what is SEO?” or “SEO companies in India.” After that, you should formulate your keyword list based on what your visitors are looking for.

Multiple Keyword Phrases

If you do not use similar phrases, you should avoid getting high search engine rankings for different keyword phrases, as this will make your job harder. For example, let’s say you write a single article about SEO on one page. You may be able to rank your page for both “SEO company in India” and “SEO companies in India”. However, it is unlikely that you will be able to achieve this on a single page for “web page loading speed” and “on-page SEO”, as these two terms are very different.

Placing Keywords

After choosing your desired keyword phrases, you should answer these questions:

  • Can you include some of the keyword phrases in the URL of the page?
  • Is it okay to put all the keywords in the page title?
  • What about headings and subheadings? How should you distribute your keywords among them?

The answer is yes. You can do all of the above. However, try to make your content as natural and user-friendly as possible. For example, you shouldn’t overuse the phrase “SEO services in India” more than three times in the URL. Also, you shouldn’t repeat “high-quality content” in the page title and all headings. You should focus more on readability and usability than search engine optimization.


Content is the most crucial factor in ranking your website. Try to repeat your keyword phrases twice in the first and last paragraphs. And again up to four times for the rest of the content. Try to find relevant sources and information and link to them. Consider both internal and external links when linking.

You should highlight your keywords by making them bold or italic. However, do not overdo it. Again, the natural writing style is much more important than the technical side of SEO. The best writers write for the readers, not for the Google bots.

2. Regularly Update Your Content

Just like us, search engines like new content. When you update your content regularly, you show both users and search engines that you have a highly relevant website. So make sure your content stays fresh.

3. Metadata

Between the tags on each page is a space where you can enter your metadata when designing your website. It is essential to review and update your metadata as your website changes over time, even with a CMS site.

4. Build a Link-worthy Site

If you create rich, unbiased, and meaningful content that meets the needs of your audience, you can attract more links from other websites and improve your SEO.

If you want to improve the authority and credibility of your website, you should include relevant links in the text. It is no longer recommended to simply write “Click Here” as this has no value to search engines beyond the URL itself.

5. Use Alt Tags

Search engines cannot find your image and video media. Therefore, you should use alt tags or alternative text descriptions for them. Also, some people use text-only browsers or screen readers. So don’t forget to use alt tags for your visual content.

Bottom Line

There you have it. You can use these five techniques to promote your business on search engine results pages. If you have more questions, we are here to help. Matrix Bricks is a company that specializes in providing SEO services in India. Contact us right now.